{"id":1644,"date":"2026-05-22T14:00:00","date_gmt":"2026-05-22T04:00:00","guid":{"rendered":"https:\/\/printshop.paperlust.co\/blog\/?p=1644"},"modified":"2026-06-17T11:29:36","modified_gmt":"2026-06-17T01:29:36","slug":"postcard-printing-australia","status":"publish","type":"post","link":"https:\/\/printshop.paperlust.co\/blog\/postcard-printing-australia","title":{"rendered":"Postcard Printing Australia: Sizes, Paper, Pricing and How to Order"},"content":{"rendered":"<p>Custom postcards remain one of the most cost-effective print formats for Australian businesses. At under $0.15 per card on volume runs, they deliver a physical brand touchpoint that digital channels simply cannot match. This guide covers everything you need to know about postcard printing in Australia, from choosing the right size to paper stock, finishes, and getting your order placed.<\/p>\n<div style=\"background:#f8f6f3;border-left:4px solid #c9a96e;padding:18px 22px;margin:24px 0;\">\n<strong>Quick Reference: Postcard Printing at a Glance<\/strong><\/p>\n<ul style=\"margin:10px 0 0 0;padding-left:18px;\">\n<li><strong>Sizes:<\/strong> A6 (105x148mm), A5 (148x210mm), DL (99x210mm)<\/li>\n<li><strong>Stock:<\/strong> 360gsm premium card<\/li>\n<li><strong>Finishes:<\/strong> Matte standard; silk, uncoated, and gloss on request<\/li>\n<li><strong>Pricing:<\/strong> From $0.15 per card inc. GST (volume tiered)<\/li>\n<li><strong>Method:<\/strong> Digital printing (offset available on quote for large runs)<\/li>\n<li><strong>Turnaround:<\/strong> 2-5 working days from artwork approval<\/li>\n<li><strong>Shipping:<\/strong> Express freight AU-wide; DHL Express international<\/li>\n<\/ul>\n<\/div>\n<h2>What Is Postcard Printing?<\/h2>\n<p>Postcard printing produces single-sheet cards printed on both sides, typically used for direct mail campaigns, in-store handouts, event promotions, or brand awareness drops. Unlike brochures or flyers, postcards are designed to be read quickly: a strong image on the front, a concise message and call to action on the back.<\/p>\n<p>The format has endured because it works across nearly every industry. Real estate agents use them for listing announcements. Restaurants send them to local households with seasonal menus. Retailers include them in e-commerce packages as return-incentive offers. The physical nature of a well-printed postcard creates a moment of attention that a crowded inbox cannot replicate.<\/p>\n<p>At Paperlust Print Shop, postcard printing runs on commercial digital presses from our Melbourne studio, with orders dispatched Australia-wide via express freight.<\/p>\n<h2>Postcard Sizes Available in Australia<\/h2>\n<figure style=\"margin:32px 0;\">\n<img decoding=\"async\" data-src=\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/06\/pc-ai-1644-inline_1.jpg\" alt=\"Flat-lay of three rectangular marketing postcards in different sizes side by side, comparing A5, A6 and DL postcard formats for a campaign.\" style=\"width:100%;height:auto;display:block;border-radius:4px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><br \/>\n<\/figure>\n<p>Three standard formats cover the vast majority of use cases. Choosing the right size depends on how much content you need to include and how the card will be distributed or mailed.<\/p>\n<table style=\"width:100%;border-collapse:collapse;font-size:15px;margin:20px 0;\">\n<thead>\n<tr>\n<th style=\"background:#1a1a1a;color:#fff;padding:11px 16px;text-align:left;\">Format<\/th>\n<th style=\"background:#1a1a1a;color:#fff;padding:11px 16px;text-align:left;\">Dimensions<\/th>\n<th style=\"background:#1a1a1a;color:#fff;padding:11px 16px;text-align:left;\">Best For<\/th>\n<th style=\"background:#1a1a1a;color:#fff;padding:11px 16px;text-align:left;\">Notes<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;\"><strong>A6<\/strong><\/td>\n<td style=\"padding:11px 16px;\">105 x 148mm<\/td>\n<td style=\"padding:11px 16px;\">Loyalty cards, promotions, event invites<\/td>\n<td style=\"padding:11px 16px;\">Compact, cost-efficient, fits standard C6 envelopes<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:11px 16px;\"><strong>A5<\/strong><\/td>\n<td style=\"padding:11px 16px;\">148 x 210mm<\/td>\n<td style=\"padding:11px 16px;\">Real estate, restaurant menus, retail campaigns<\/td>\n<td style=\"padding:11px 16px;\">Half of A4, familiar format with room for images and copy<\/td>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;\"><strong>DL<\/strong><\/td>\n<td style=\"padding:11px 16px;\">99 x 210mm<\/td>\n<td style=\"padding:11px 16px;\">Mailers, coupons, slim letterbox drops<\/td>\n<td style=\"padding:11px 16px;\">Fits standard DL envelopes; long-format layout suits single offers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>If you are comparing formats for a direct mail campaign, see our dedicated guide: <a href=\"https:\/\/printshop.paperlust.co\/blog\/a6-vs-a5-vs-dl-postcards-australia\">A6 vs A5 vs DL Postcards: Which Size Should You Print?<\/a><\/p>\n<h2>Paper Stock: Why 360gsm Matters<\/h2>\n<figure style=\"margin:32px 0;\">\n<img decoding=\"async\" data-src=\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/06\/pc-ai-1644-inline_2.jpg\" alt=\"Close-up of a stack of thick 360gsm matte postcards viewed near edge-on, emphasising premium paper stock and finish options.\" style=\"width:100%;height:auto;display:block;border-radius:4px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><br \/>\n<\/figure>\n<p>The stock weight of a postcard is the single biggest factor in how professional it feels in the hand. Cheap postcard printing often uses 250-360gsm card. It is functional, but noticeably thin when recipients hold it. Paperlust Print Shop prints all postcards on 360gsm premium card, which sits at the heavier end of the postcard weight range.<\/p>\n<p>The difference is immediate. A 360gsm postcard has a satisfying rigidity that resists bending during mail handling. It does not curl, it survives being dropped in a letterbox without folding, and it communicates quality before the recipient has read a single word. For real estate agents, hospitality businesses, and any brand that wants to stand out in a stack of direct mail, the weight of the card is marketing in itself.<\/p>\n<p>Higher GSM also holds ink more cleanly. Colours print with deeper saturation on heavier stock, which is particularly important for hero images and brand color accuracy.<\/p>\n<h2>Print Finishes<\/h2>\n<p>The standard finish for all postcard orders is matte. Matte works well across most use cases: it is non-reflective, easy to read under overhead lighting, and gives images a slightly muted, editorial quality that suits real estate photography and lifestyle imagery.<\/p>\n<p>Alternative finishes are available on request as a quote:<\/p>\n<ul>\n<li><strong>Silk laminate<\/strong>, smooth, soft to the touch with a subtle sheen; popular for premium hospitality and retail postcards<\/li>\n<li><strong>Gloss laminate<\/strong>, high-shine surface that makes photographic images pop; best for bold product shots or event photography<\/li>\n<li><strong>Uncoated<\/strong>, raw stock feel; suits minimal designs and hand-written addresses on the reverse<\/li>\n<\/ul>\n<p>For most volume direct mail campaigns, matte is the practical default. If your artwork is photography-led or your brand palette uses vivid, saturated colors, a gloss or silk finish may be worth the additional cost. Contact the Print Shop team for a quote on alternative finishes.<\/p>\n<h2>When to Use Postcards: Five Industry Use Cases<\/h2>\n<p>Postcards are versatile enough to serve almost any marketing brief, but they perform best when the message is simple, the offer is clear, and the format matches the audience&#8217;s expectations. Here are five verticals where postcard campaigns consistently deliver results for Australian businesses.<\/p>\n<h3>Real Estate Listings and Appraisal Offers<\/h3>\n<p>A5 postcards are the standard format for real estate letterbox drops in Australia. A strong property photo on the front, sold-price data or appraisal offer on the back, and the agent&#8217;s contact details make for a highly effective awareness piece. Suburb-targeted drops around a new listing work particularly well. For a full campaign framework, see our guide on <a href=\"https:\/\/printshop.paperlust.co\/blog\/real-estate-postcard-marketing-australia\">real estate postcard marketing<\/a>.<\/p>\n<h3>Restaurant and Hospitality Promotions<\/h3>\n<p>Seasonal menu changes, new venue openings, and loyalty reward programs all suit the postcard format. Restaurants in high-foot-traffic areas use A6 cards on counters as take-one handouts, while delivery-focused venues include A6 re-order cards in packaging. Read more in our guide to <a href=\"https:\/\/printshop.paperlust.co\/blog\/restaurant-postcard-marketing-australia\">restaurant postcard marketing<\/a>.<\/p>\n<h3>Small Business Direct Mail<\/h3>\n<p>Local service businesses, tradespeople, allied health practices, tutors, fitness studios, use postcard drops to reach households within a defined radius. A single well-targeted run of 500-1,000 postcards can generate measurable leads at a cost well below digital CPL benchmarks in competitive local markets.<\/p>\n<h3>Events and Invitations<\/h3>\n<p>DL and A5 formats work well as event invitations, exhibition save-the-dates, and conference collateral. The physical format carries a sense of occasion that an email invite cannot replicate, and the card weight reinforces the premium nature of the event.<\/p>\n<h3>Retail and E-Commerce Inserts<\/h3>\n<p>Including a printed postcard in outbound packaging is one of the cheapest ways to drive repeat purchases. A discount code, a product recommendation, or a simple thank-you message printed on 360gsm card is a far more tangible brand interaction than a follow-up email.<\/p>\n<h2>Pricing and How to Order<\/h2>\n<p>Postcard printing at Paperlust Print Shop is priced from $0.15 per card inc. GST, with per-unit costs decreasing as quantities increase. Volume tiers mean that larger runs offer meaningfully better unit economics, a factor worth considering if you are planning a multi-suburb letterbox campaign or a seasonal promotion that will run across multiple locations.<\/p>\n<h3>Ordering Process<\/h3>\n<ol>\n<li><strong>Upload your artwork<\/strong>, supply print-ready files (PDF preferred, with 3mm bleed and crops). If you need a template, contact the team and we will send the correct dimensions for your chosen format.<\/li>\n<li><strong>Proof review<\/strong>, once your order is placed, the production team reviews your file and sends a digital proof for approval before printing begins.<\/li>\n<li><strong>Production<\/strong>, printing runs within 2-5 working days from artwork approval.<\/li>\n<li><strong>Dispatch<\/strong>, orders ship via express freight within Australia, with DHL Express available for international delivery.<\/li>\n<\/ol>\n<p>For large-volume runs or campaigns requiring variable data printing (unique addresses, personalised names, or individual QR codes on each card), <a href=\"https:\/\/printshop.paperlust.co\/blog\/variable-data-postcard-printing-australia\">variable data postcard printing<\/a> is available as a separate service, contact the team for a tailored quote.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<div>\n<strong>What postcard sizes does Paperlust Print Shop offer?<\/strong><\/p>\n<p>Three standard sizes: A6 (105x148mm), A5 (148x210mm), and DL (99x210mm). A6 is the most compact and cost-efficient. A5 offers more space for images and copy. DL suits slim letterbox mailers and campaigns with a single focal offer.<\/p>\n<\/div>\n<div>\n<strong>What paper stock are postcards printed on?<\/strong><\/p>\n<p>All postcards are printed on 360gsm premium card. This is a heavier-than-average weight that gives the card a quality feel in the hand, holds color well, and resists bending during mail handling.<\/p>\n<\/div>\n<div>\n<strong>What is the standard finish, and can I request something different?<\/strong><\/p>\n<p>Matte is the standard finish included in the base price. Silk, gloss, and uncoated finishes are available on request as a separate quote. Contact the Print Shop team to discuss finish options for your job.<\/p>\n<\/div>\n<div>\n<strong>How much does postcard printing cost?<\/strong><\/p>\n<p>Pricing starts from $0.15 per card inc. GST for volume orders. Unit costs decrease at higher quantities. The exact price for your run depends on size, quantity, and any finish upgrades. Use the calculator on the product page or contact the team for a quote.<\/p>\n<\/div>\n<div>\n<strong>How long does production take?<\/strong><\/p>\n<p>Production runs within 2-5 working days from artwork approval. After dispatch, Australian orders ship via express freight with delivery typically within 1-2 business days. International orders ship via DHL Express.<\/p>\n<\/div>\n<div>\n<strong>Do I need a print-ready file to order?<\/strong><\/p>\n<p>Yes. Supply a PDF with 3mm bleed and crop marks for best results. If you need a template or are unsure about file specifications, contact the Paperlust Print Shop team before placing your order. The production team reviews every file before printing and will flag any issues in the proof stage.<\/p>\n<\/div>\n<div style=\"background:#faf7f2;border:1px solid #c9a96e;border-radius:4px;padding:28px 32px;margin:40px 0;text-align:center;\">\n<p style=\"font-size:18px;font-weight:700;margin:0 0 8px 0;color:#1a1a1a;\">Ready to print your postcards?<\/p>\n<p style=\"margin:0 0 20px 0;color:#555;font-size:15px;\">360gsm premium card. From $0.15 inc. GST. Ships AU-wide from Melbourne.<\/p>\n<p><a href=\"https:\/\/printshop.paperlust.co\/products\/postcard\" style=\"display:inline-block;background:#c9a96e;color:#fff;text-decoration:none;padding:13px 28px;border-radius:3px;font-weight:600;font-size:15px;letter-spacing:0.3px;\">Order Postcards Online<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Print custom postcards in Australia from $0.15 inc. GST. A6, A5, and DL sizes on 360gsm premium card. Fast turnaround, ships AU-wide from Melbourne.<\/p>\n","protected":false},"author":5,"featured_media":3133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-postcards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Postcard Printing Australia: Sizes, Paper, Pricing and How to Order - Printshop by Paperlust<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/printshop.paperlust.co\/blog\/postcard-printing-australia\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Postcard Printing Australia: Sizes, Paper, Pricing and How to Order - Printshop by Paperlust\" \/>\n<meta property=\"og:description\" content=\"Print custom postcards in Australia from $0.15 inc. 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