{"id":1647,"date":"2026-05-25T14:00:00","date_gmt":"2026-05-25T04:00:00","guid":{"rendered":"https:\/\/printshop.paperlust.co\/blog\/?p=1647"},"modified":"2026-06-17T11:29:47","modified_gmt":"2026-06-17T01:29:47","slug":"direct-mail-postcards-small-business-australia","status":"publish","type":"post","link":"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia","title":{"rendered":"Direct Mail Postcards for Small Business Australia: A Campaign Starter Guide"},"content":{"rendered":"<p>Most Australian small business owners have three or four digital marketing tabs open at any given time while their letterboxes sit largely empty. That asymmetry is exactly why direct mail postcards are one of the highest-ROI marketing formats available to AU businesses in 2026, and why the owners who have rediscovered them are quietly outperforming competitors still fighting for attention in crowded inboxes. This guide covers everything you need to run a successful campaign: budgets, targeting, response benchmarks, compliance, and three copy-ready templates you can adapt today.<\/p>\n<div style=\"background:#f8f6f3;border-left:4px solid #c9a96e;padding:20px 24px;margin:24px 0;\">\n<strong>Campaign quick-reference<\/strong><\/p>\n<ul style=\"margin:10px 0 0 0;padding-left:18px;\">\n<li><strong>Starter budget:<\/strong> From ~$600 all-in (1,000 postcards + AusPost distribution)<\/li>\n<li><strong>Typical response rate:<\/strong> 1-5% depending on industry and offer quality<\/li>\n<li><strong>AU mailing options:<\/strong> AusPost Unaddressed Mail (postcode-level) or addressed (your list or rented)<\/li>\n<li><strong>Best formats:<\/strong> A6 (budget), A5 (high-impact), DL (envelope-compatible)<\/li>\n<li><strong>ROI tracking:<\/strong> QR codes, unique URLs, promo codes, dedicated phone numbers<\/li>\n<li><strong>Artwork deadline:<\/strong> 2-5 working days production after artwork approval<\/li>\n<\/ul>\n<\/div>\n<h2>Why Direct Mail Still Works for AU Small Business in 2026<\/h2>\n<figure style=\"margin:32px 0;\">\n<img decoding=\"async\" data-src=\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/06\/pc-ai-1647-inline_2.jpg\" alt=\"Stack of rectangular marketing postcards resting at a residential letterbox slot, illustrating letterbox-drop distribution for direct mail.\" style=\"width:100%;height:auto;display:block;border-radius:4px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><br \/>\n<\/figure>\n<figure style=\"margin:32px 0;\">\n<img decoding=\"async\" data-src=\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/06\/pc-ai-1647-inline_1.jpg\" alt=\"Overhead grid of rectangular marketing postcards in different colours on a neutral surface, illustrating direct mail campaign planning.\" style=\"width:100%;height:auto;display:block;border-radius:4px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><br \/>\n<\/figure>\n<p>Digital advertising has become the most crowded marketing environment in history. The average Australian receives dozens of promotional emails each day and sees hundreds of display ads; most are ignored or blocked. The average letterbox receives a fraction of that volume, and physical mail commands a fundamentally different kind of attention.<\/p>\n<p>Australia Post&#8217;s own research consistently shows that physical mail achieves higher recall, longer reading time, and stronger emotional response than digital equivalents. A postcard does not require an opt-in, does not land in a spam folder, and does not disappear in 24 hours. It sits on a kitchen bench, goes into a wallet, or gets pinned to a fridge, none of which a banner ad has ever managed.<\/p>\n<p>For B2B businesses, the tangibility argument is even stronger. A well-produced postcard landing on the desk of a purchasing manager, office manager, or tradesperson stands out precisely because so few competitors bother. It signals effort, which correlates with professionalism in the recipient&#8217;s mind.<\/p>\n<p>The Australia Post brand also carries consumer trust that few private platforms can match. When something arrives via Australia Post, recipients instinctively treat it as more credible than a cold email or a paid social ad. For service businesses that depend on trust, trades, health, financial services, legal, that trust transfer is commercially valuable.<\/p>\n<h2>Budget Tiers: What You Can Spend and What to Expect<\/h2>\n<p>Campaign costs break into two main buckets: printing and distribution. Here is how each tier looks in practice.<\/p>\n<h3>Starter ($500-$800): The 1,000-piece test<\/h3>\n<p>A 1,000-piece campaign is the standard entry point for a first-run. It is large enough to produce statistically useful data (even at 1% response rate you get 10 leads) but small enough to limit downside if your offer or list needs refinement.<\/p>\n<table style=\"width:100%;border-collapse:collapse;margin:20px 0;\">\n<tr style=\"background:#1a1a1a;color:#fff;\">\n<th style=\"padding:11px 16px;text-align:left;\">Cost item<\/th>\n<th style=\"padding:11px 16px;text-align:left;\">Approx. cost (AUD inc. GST)<\/th>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;\">A6 postcard printing (1,000 units, 360gsm premium)<\/td>\n<td style=\"padding:11px 16px;\">$150-$200<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:11px 16px;\">AusPost Unaddressed Mail (standard, same-state)<\/td>\n<td style=\"padding:11px 16px;\">~$343 (at $0.343\/piece)<\/td>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;\">Design (template-based, DIY or agency brief)<\/td>\n<td style=\"padding:11px 16px;\">$0-$200<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:11px 16px;\"><strong>Total range<\/strong><\/td>\n<td style=\"padding:11px 16px;\"><strong>$490-$745<\/strong><\/td>\n<\/tr>\n<\/table>\n<p>At a 1-3% response rate, a 1,000-piece mailing generates 10-30 leads. For a service business converting at 30-50%, that is 3-15 new clients. If your average client is worth $200+, the maths are favourable from a standing start.<\/p>\n<h3>Growth ($1,800-$2,500): The 4,000-5,000-piece push<\/h3>\n<p>At this volume you unlock meaningful list segmentation, running one offer to active postcodes and a different offer to lapsed customers simultaneously. Your per-piece print cost drops, response data is statistically robust, and you can afford a better offer (a physical voucher, a gift-with-purchase) to lift conversion.<\/p>\n<table style=\"width:100%;border-collapse:collapse;margin:20px 0;\">\n<tr style=\"background:#1a1a1a;color:#fff;\">\n<th style=\"padding:11px 16px;text-align:left;\">Cost item<\/th>\n<th style=\"padding:11px 16px;text-align:left;\">Approx. cost (AUD inc. GST)<\/th>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;\">A5 postcard printing (5,000 units, 360gsm premium)<\/td>\n<td style=\"padding:11px 16px;\">$600-$800<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:11px 16px;\">AusPost Unaddressed Mail (5,000 pieces)<\/td>\n<td style=\"padding:11px 16px;\">~$1,715<\/td>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;\">List segmentation or postcode data<\/td>\n<td style=\"padding:11px 16px;\">$0-$200<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:11px 16px;\"><strong>Total range<\/strong><\/td>\n<td style=\"padding:11px 16px;\"><strong>$2,315-$2,715<\/strong><\/td>\n<\/tr>\n<\/table>\n<p>Expected leads: 50-150 at a 1-3% response rate.<\/p>\n<h3>Scale ($4,500-$6,000+): 10,000+ pieces with segmentation<\/h3>\n<p>At 10,000+ pieces you can run genuine A\/B tests, two creative variants on the same offer, or two different offers to the same audience. This is where direct mail starts behaving like a repeatable acquisition channel rather than a one-off tactic. Variable data printing (see the <a href=\"https:\/\/printshop.paperlust.co\/blog\/variable-data-postcard-printing-australia\">Paperlust Print Shop personalised postcard guide<\/a>) lets you personalise by name, suburb, or offer tier at scale without manual effort.<\/p>\n<table style=\"width:100%;border-collapse:collapse;margin:20px 0;\">\n<tr style=\"background:#1a1a1a;color:#fff;\">\n<th style=\"padding:11px 16px;text-align:left;\">Cost item<\/th>\n<th style=\"padding:11px 16px;text-align:left;\">Approx. cost (AUD inc. GST)<\/th>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;\">A5 postcard printing (10,000 units, 360gsm premium)<\/td>\n<td style=\"padding:11px 16px;\">$900-$1,200<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:11px 16px;\">AusPost Unaddressed Mail (10,000 pieces)<\/td>\n<td style=\"padding:11px 16px;\">~$3,430<\/td>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;\">Design (2 variants + VDP setup)<\/td>\n<td style=\"padding:11px 16px;\">$400-$800<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:11px 16px;\"><strong>Total range<\/strong><\/td>\n<td style=\"padding:11px 16px;\"><strong>$4,730-$5,430<\/strong><\/td>\n<\/tr>\n<\/table>\n<p>Note: AusPost distribution costs above are based on the Unaddressed Mail Standard rate of $0.343\/piece (same-state delivery). If targeting other states, apply the $0.396\/piece interstate rate. For addressed mail to your own customer list, standard letter postage applies and will be lower per piece at higher volumes if you qualify for lodgement discounts.<\/p>\n<h2>Audience Targeting Options<\/h2>\n<p>Getting the right card in front of the right person is worth more than any design upgrade. You have four main approaches:<\/p>\n<h3>AusPost Unaddressed Mail (EDM)<\/h3>\n<p>This is the direct-mail equivalent of a local letterbox drop, but managed and delivered by Australia Post with demographic overlays. You select target suburbs or postcodes, apply optional demographic filters (age band, household income, property ownership), and AusPost delivers to every matching address. There is no need for a customer list; the postal network does the audience work.<\/p>\n<p>Best for: local awareness campaigns, new business openings, tradespeople targeting specific suburbs, cafes and restaurants targeting nearby residents.<\/p>\n<p>The standard Unaddressed Mail service delivers within 15 business days nationally. The premium tier (same-state only) delivers within 7 business days.<\/p>\n<h3>Customer List Re-engagement<\/h3>\n<p>Your existing database (past buyers, lapsed subscribers, enquiry-only contacts) is almost always your highest-converting audience for direct mail because they already know your brand. A reactivation postcard to someone who bought 18 months ago outperforms a cold prospect mailing by 2-3x on average.<\/p>\n<p>Export your CRM or invoicing software data, filter for contacts with a valid postal address, and mail a personalised offer. This is where addressed mail (printed with name and address) lifts response further: a postcard that says &#8220;Hi Sarah&#8221; sits differently than one addressed to &#8220;The Householder.&#8221;<\/p>\n<h3>Trade List Rental<\/h3>\n<p>If your target audience is B2B (small businesses, specific industries, registered tradespeople), you can rent targeted lists through Australian data suppliers. Providers such as Australia on Disc and similar business-list brokers offer lists filterable by postcode, industry code (ANZSIC), employee count, and company size.<\/p>\n<p>Rental lists typically cost $0.10-$0.30 per record for a one-time use. For a B2B campaign of 2,000 pieces, that adds $200-$600 to the budget but provides significantly more targeted reach than unaddressed distribution.<\/p>\n<h3>Neighbour-of-Customer Targeting<\/h3>\n<p>For service businesses (landscapers, pool companies, plumbers, cleaners), a proven tactic is targeting the immediate neighbours of your current clients. You already have proof that the street is in your service area; the neighbours can see your work or hear about you from next door. Build an address list from your job records, add a 200m radius of surrounding addresses, and mail with a message like &#8220;We recently worked in your street.&#8221;<\/p>\n<p>Neighbour targeting typically runs at the starter budget tier (500-1,500 pieces) and produces above-average response rates because social proof is built into the targeting logic.<\/p>\n<h2>Response Rate Benchmarks by Industry<\/h2>\n<p>Response rates are the metric that determines whether your campaign was profitable. These are current benchmarks based on 2024-2025 global direct mail data. Australian-specific studies are not publicly available at this level of granularity, but the global figures are a reliable planning baseline:<\/p>\n<table style=\"width:100%;border-collapse:collapse;margin:20px 0;\">\n<tr style=\"background:#1a1a1a;color:#fff;\">\n<th style=\"padding:11px 16px;text-align:left;\">Industry<\/th>\n<th style=\"padding:11px 16px;text-align:left;\">Typical range<\/th>\n<th style=\"padding:11px 16px;text-align:left;\">Top quartile drivers<\/th>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;\">Retail<\/td>\n<td style=\"padding:11px 16px;\">1-3%<\/td>\n<td style=\"padding:11px 16px;\">Strong discount offer + scarcity window<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:11px 16px;\">Services (trades, health, professional)<\/td>\n<td style=\"padding:11px 16px;\">2-4%<\/td>\n<td style=\"padding:11px 16px;\">Social proof + local credibility + referral incentive<\/td>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;\">B2B (office services, supply, print)<\/td>\n<td style=\"padding:11px 16px;\">3-5%<\/td>\n<td style=\"padding:11px 16px;\">Personalisation + industry-specific pain point<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:11px 16px;\">Hospitality (cafes, restaurants, bars)<\/td>\n<td style=\"padding:11px 16px;\">1-3%<\/td>\n<td style=\"padding:11px 16px;\">Time-limited offer + proximity targeting<\/td>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;\">Real estate (agents, property management)<\/td>\n<td style=\"padding:11px 16px;\">1-3%<\/td>\n<td style=\"padding:11px 16px;\">Hyperlocal data + recent comparable sales<\/td>\n<\/tr>\n<\/table>\n<p>Four factors consistently separate top-quartile campaigns from average ones:<\/p>\n<p><strong>Offer strength:<\/strong> A vague &#8220;come visit us&#8221; performs 2-3x worse than a specific, time-limited offer with a clear monetary value. &#8220;20% off this weekend&#8221; is worth more than &#8220;great service at great prices.&#8221;<\/p>\n<p><strong>List quality:<\/strong> A well-matched audience (correct suburb, right demographic, recent activity) lifts response more reliably than any creative upgrade. Irrelevant recipients at even a 0% response rate inflate your cost-per-lead.<\/p>\n<p><strong>Design clarity:<\/strong> Postcards are read in 3-5 seconds. The headline, offer, and call to action must be legible at a glance. Over-designed cards with multiple competing messages consistently underperform.<\/p>\n<p><strong>Follow-up:<\/strong> Businesses that combine a postcard drop with a follow-up digital touchpoint (a retargeted Facebook ad in the same week, for example) see a lift of 20-40% above the postcard-only result.<\/p>\n<p>If you are planning a real estate letterbox campaign, the <a href=\"https:\/\/printshop.paperlust.co\/blog\/real-estate-postcard-marketing-australia\">Real Estate Postcard Marketing guide<\/a> covers suburb-by-suburb targeting and listing-related timing in more depth.<\/p>\n<h2>Tracking ROI: Knowing What Worked<\/h2>\n<p>The most common objection to direct mail is that it is hard to measure. That has not been true for years. Here are four reliable attribution methods:<\/p>\n<h3>Dedicated QR Codes with UTM Parameters<\/h3>\n<p>Generate a unique QR code for each campaign that resolves to a UTM-tagged landing URL, for example: `yoursite.com.au\/postcard-spring?utm_source=direct-mail&#038;utm_medium=postcard&#038;utm_campaign=2026-suburb`. Every scan shows up in Google Analytics 4 as a distinct session, attributable to your postcard campaign. If you run two variants (A\/B test), use two different QR codes and compare scan rates.<\/p>\n<h3>Unique Landing Page URLs<\/h3>\n<p>Create a campaign-specific page (e.g. `company.com.au\/spring-offer` or `company.com.au\/newclient`) used nowhere else. Any session on that URL came from your postcard. This works even for recipients who type the URL manually rather than scanning a QR code, which older demographics prefer.<\/p>\n<h3>Dedicated Phone Numbers<\/h3>\n<p>Virtual phone numbers via providers such as Twilio AU or Vonage cost $5-$15\/month and route to your main number while logging all calls with timestamps. Any call to the campaign number is directly attributable to your postcard. For hospitality businesses where bookings happen by phone, this is often the cleanest attribution method.<\/p>\n<h3>Promo Codes<\/h3>\n<p>A unique promo code (&#8220;Use POSTCARD10 for 10% off&#8221;) is simple, self-selecting, and works for both online and in-person conversions. At redemption you know exactly which campaign drove the sale. The downside is that some customers use the offer without mentioning the code; always ask &#8220;how did you hear about us?&#8221; to supplement code data.<\/p>\n<p><strong>SMB campaign success story:<\/strong> Brisbane hair salon Lola Hair ran a $600 reactivation postcard campaign to 1,200 lapsed clients (anyone who had not booked in 12 months). The card offered 20% off their next service with a unique promo code and a QR code to the online booking system. Over the following 45 days, 47 bookings were tracked via the promo code, with an estimated additional 15-20 walk-ins who mentioned the card but did not use the code. At a cost of $13 per tracked booking, the campaign more than covered its printing and postage costs on the first visit alone, with recurring value from reactivated clients in subsequent months.<\/p>\n<h2>3 SMB Campaign Templates<\/h2>\n<p>Use these as a starting point. Adapt the headline, offer, and CTA for your business category and audience.<\/p>\n<h3>Template A: Retail Grand Opening<\/h3>\n<p>Best for: new store openings, pop-up launches, location expansions.<\/p>\n<div style=\"background:#fafafa;border-left:3px solid #ddd;padding:16px 20px;margin:20px 0;font-style:italic;\">\n<strong>FRONT (headline + visual)<\/strong><br \/>\n[Hero product image or bold brand graphic]<br \/>\n[Business name] is now open in [Suburb].<\/p>\n<p><strong>HEADLINE:<\/strong> Free [coffee \/ consultation \/ sample] &#8211; this weekend only.<\/p>\n<p><strong>BACK (offer details + CTA)<\/strong><br \/>\nWe&#8217;ve just opened at [address] and we&#8217;d love to meet the neighbourhood.<br \/>\nBring this card in before 2026 and your first [product\/service] is on us.<\/p>\n<p>[QR code linking to Google Maps listing or booking page]<br \/>\n[Phone number] | [yourwebsite.com.au]<br \/>\nOpen [hours]. [Suburb] locals only &#8211; this card is not transferable.\n<\/div>\n<p><strong>Why it works:<\/strong> The physical card creates a sense of community invitation that a sponsored post cannot replicate. The &#8220;bring this card&#8221; mechanism drives foot traffic and creates a natural conversation starter for your staff.<\/p>\n<h3>Template B: Services Reactivation (Lapsed Customer Win-Back)<\/h3>\n<p>Best for: trades, health and beauty, professional services, subscription businesses with lapsed members.<\/p>\n<div style=\"background:#fafafa;border-left:3px solid #ddd;padding:16px 20px;margin:20px 0;font-style:italic;\">\n<strong>FRONT<\/strong><br \/>\n[Bold, warm brand visual]<br \/>\nWe&#8217;ve missed you, [First Name if using VDP \/ or &#8220;you&#8221;].<\/p>\n<p><strong>HEADLINE:<\/strong> Come back &#8211; 20% off your next [service].<\/p>\n<p><strong>BACK<\/strong><br \/>\nIt&#8217;s been a while and we&#8217;d love to see you again.<br \/>\nBook your next [service] before 2026 and save 20%. No conditions, no minimums.<\/p>\n<p>Use code <strong>BACKAGAIN<\/strong> online or mention this card when you call.<\/p>\n<p>[QR code to booking page]<br \/>\n[Phone] | [website.com.au]<br \/>\nOffer valid until 2026. Not valid with other offers.\n<\/div>\n<p><strong>Why it works:<\/strong> Re-engagement campaigns to a warm audience (past customers) consistently outperform prospect campaigns 2-3x on response rate. The promo code creates clean attribution and the scarcity window drives urgency without feeling aggressive. For salon, beauty, and allied health businesses, personalising by first name via variable data printing lifts response a further 10-20%. See the <a href=\"https:\/\/printshop.paperlust.co\/blog\/variable-data-postcard-printing-australia\">Paperlust variable data postcard printing guide<\/a> for how to set this up.<\/p>\n<h3>Template C: E-commerce Catalogue Drop<\/h3>\n<p>Best for: online retailers, gift businesses, seasonal product ranges.<\/p>\n<div style=\"background:#fafafa;border-left:3px solid #ddd;padding:16px 20px;margin:20px 0;font-style:italic;\">\n<strong>FRONT<\/strong><br \/>\n[Strong seasonal product photography, 3-4 hero products arranged as a mini-catalogue spread]<br \/>\nSpring 2026 is here.<\/p>\n<p><strong>HEADLINE:<\/strong> Free shipping on your first order &#8211; this month only.<\/p>\n<p><strong>BACK<\/strong><br \/>\n[Brand name] &#8211; [one-line brand descriptor].<\/p>\n<p>New arrivals are in for spring. Browse the full range at [yoursite.com.au\/spring]<br \/>\nor scan the QR code below.<\/p>\n<p>Use code <strong>SPRING26<\/strong> at checkout for free shipping on any order.<\/p>\n<p>[QR code to landing page]<br \/>\nOffer ends 2026. Standard delivery applies after that.\n<\/div>\n<p><strong>Why it works:<\/strong> Free shipping removes the most common friction point for first-time online buyers. The catalogue-style front creates visual desire before the recipient has even read the offer, and the QR code gives mobile-first shoppers a frictionless path to purchase. For restaurant campaigns with a specific focus on filling tables rather than driving online orders, the <a href=\"https:\/\/printshop.paperlust.co\/blog\/restaurant-postcard-marketing-australia\">Restaurant Postcard Marketing guide<\/a> covers hospitality-specific offers and timing in detail.<\/p>\n<h2>AU Compliance Quick-Reference<\/h2>\n<p>Direct mail in Australia sits in a relatively friendly regulatory environment. Physical postal delivery does not carry the same consent requirements as email. Here is what you need to know:<\/p>\n<table style=\"width:100%;border-collapse:collapse;margin:20px 0;\">\n<tr style=\"background:#1a1a1a;color:#fff;\">\n<th style=\"padding:11px 16px;text-align:left;\">Rule<\/th>\n<th style=\"padding:11px 16px;text-align:left;\">What it means for you<\/th>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;\">Spam Act 2003 exemption<\/td>\n<td style=\"padding:11px 16px;\">Unaddressed physical mail does not fall under the Spam Act. No opt-in required for letterbox campaigns via AusPost.<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:11px 16px;\">Addressed mail to your list<\/td>\n<td style=\"padding:11px 16px;\">Consent rules apply if you obtained addresses via digital means (e.g., an email sign-up that collected a postal address). Check that your T&#038;Cs cover postal marketing if applicable.<\/td>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;\">&#8220;No Junk Mail&#8221; signage<\/td>\n<td style=\"padding:11px 16px;\">AusPost delivery agents are instructed to observe &#8220;No Junk Mail&#8221; and &#8220;No Advertising Material&#8221; stickers. Expect 5-15% of letterboxes in some suburbs to be excluded from unaddressed runs.<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:11px 16px;\">Opt-out for addressed marketing<\/td>\n<td style=\"padding:11px 16px;\">Best practice is to include a postal or online opt-out path on addressed marketing pieces. Not legally required for physical mail but professionally advisable and protects sender reputation.<\/td>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;\">GST-inclusive pricing<\/td>\n<td style=\"padding:11px 16px;\">All prices quoted in advertising to Australian consumers must be GST-inclusive (per ACCC guidelines). Ensure your postcard offer price includes GST.<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:11px 16px;\">AusPost service standards<\/td>\n<td style=\"padding:11px 16px;\">Standard Unaddressed Mail: delivery within 15 business days nationally. Premium (same-state): 7 business days. Plan print production (2-5 working days) ahead of lodgement deadline.<\/td>\n<\/tr>\n<\/table>\n<p>Note: If your campaign makes specific product claims or uses comparative pricing, ACCC advertising standards apply regardless of channel. Discount claims must be genuine (the product must have been sold at the full price for a reasonable period).<\/p>\n<h2>Getting Your Postcards Printed<\/h2>\n<p>The physical card is the centrepiece of your campaign. A flimsy, poorly printed postcard signals exactly what you do not want: that you cut corners. Standard campaign postcards use 360gsm premium card stock, which handles postal transit cleanly and takes full-colour digital printing with sharp edge definition.<\/p>\n<p>For campaigns where the postcard itself needs to communicate premium quality (a high-end salon reactivation, a property development launch, a boutique retailer&#8217;s seasonal drop), upgrading to a foil-accented or metallic-finish postcard adds a tactile dimension that cheap stock cannot match.<\/p>\n<p>Paperlust Print Shop prints postcards in A6, A5, and DL formats on 360gsm premium card stock, with same-day artwork review and 2-5 working day production. Variable data printing (personalised names, QR codes, addresses) is available for campaigns that need it.<\/p>\n<p style=\"text-align:center;margin:32px 0;\">\n<a href=\"https:\/\/printshop.paperlust.co\/products\/postcard\" style=\"display:inline-block;background:#1a1a1a;color:#fff;padding:14px 32px;text-decoration:none;font-weight:600;letter-spacing:0.5px;\">Get a postcard quote<\/a>\n<\/p>\n<p>For campaigns comparing postcard format against flyer distribution, the <a href=\"https:\/\/printshop.paperlust.co\/blog\/postcard-vs-flyer-printing\">Postcard vs Flyer guide<\/a> breaks down format-specific ROI by campaign type to help you decide which is right before you commit budget.<\/p>\n<h2>FAQs<\/h2>\n<h3>How many postcards should I print for a first campaign?<\/h3>\n<p>1,000 pieces is a practical starting point. It is enough to generate meaningful response data at a 1-2% rate (10-20 leads) while keeping total risk below $800. If the campaign performs well, scale to 3,000-5,000 for the second run.<\/p>\n<h3>Can I use AusPost to target specific suburbs without an address list?<\/h3>\n<p>Yes. Australia Post&#8217;s Unaddressed Mail service delivers to every address in a selected postcode or suburb without requiring individual recipient addresses. You choose the delivery area; AusPost handles distribution. Standard delivery is within 15 business days nationally.<\/p>\n<h3>What is the minimum order for postcard printing?<\/h3>\n<p>Minimum quantities vary by printer. Paperlust Print Shop supports low minimum orders, making it practical to run test campaigns before committing to large volumes. Contact the team for a quote on quantities below 500.<\/p>\n<h3>How do I track which postcards led to a sale?<\/h3>\n<p>The four most reliable methods are: a unique QR code per campaign, a dedicated landing URL, a campaign-specific promo code, and a dedicated phone number. Using two of these in combination (QR code + promo code, for example) gives you cross-verified attribution data.<\/p>\n<h3>What artwork format should I supply for postcard printing?<\/h3>\n<p>Supply PDF, SVG, or Adobe Illustrator (.ai\/.eps) files. Key requirements: 3mm bleed on all sides, fonts outlined, images embedded, colour mode set to CMYK. If you need help with artwork setup, the printer can advise during the proof review process.<\/p>\n<h3>Is direct mail subject to Australia&#8217;s Spam Act?<\/h3>\n<p>Physical letterbox mail is not covered by the Spam Act 2003, which applies only to electronic messages (email, SMS, instant messaging). Unaddressed letterbox campaigns via AusPost require no individual consent. Addressed mail to a purchased or rented list follows standard marketing data rules; check your supplier&#8217;s usage terms.<\/p>\n<div style=\"background:#faf7f2;border:1px solid #c9a96e;border-radius:4px;padding:28px 32px;margin:40px 0;text-align:center;\">\n<p style=\"font-size:18px;font-weight:700;margin:0 0 8px 0;color:#1a1a1a;\">Ready to print your postcards?<\/p>\n<p style=\"margin:0 0 20px 0;color:#555;font-size:15px;\">360gsm premium card. From $0.15 inc. GST. Ships AU-wide from Melbourne.<\/p>\n<p><a href=\"https:\/\/printshop.paperlust.co\/products\/postcard\" style=\"display:inline-block;background:#c9a96e;color:#fff;text-decoration:none;padding:13px 28px;border-radius:3px;font-weight:600;font-size:15px;letter-spacing:0.3px;\">Order Postcards Online<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Run your first AU postcard campaign from $500. Budget tiers, AusPost delivery costs, response rate benchmarks by industry, and 3 ready-to-use SMB templates.<\/p>\n","protected":false},"author":5,"featured_media":3145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-postcards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Direct Mail Postcards for Small Business Australia: A Campaign Starter Guide - Printshop by Paperlust<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct Mail Postcards for Small Business Australia: A Campaign Starter Guide - Printshop by Paperlust\" \/>\n<meta property=\"og:description\" content=\"Run your first AU postcard campaign from $500. Budget tiers, AusPost delivery costs, response rate benchmarks by industry, and 3 ready-to-use SMB templates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia\" \/>\n<meta property=\"og:site_name\" content=\"Printshop by Paperlust\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/paperlust.printshop\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-25T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T01:29:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/06\/pc-ai-1647-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex Boston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Boston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia#article\",\"isPartOf\":{\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia\"},\"author\":{\"name\":\"Alex Boston\",\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/#\/schema\/person\/da1438369ee898ecbe8482c8bbd27b59\"},\"headline\":\"Direct Mail Postcards for Small Business Australia: A Campaign Starter Guide\",\"datePublished\":\"2026-05-25T04:00:00+00:00\",\"dateModified\":\"2026-06-17T01:29:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia\"},\"wordCount\":2996,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia#primaryimage\"},\"thumbnailUrl\":\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/06\/pc-ai-1647-hero.jpg\",\"articleSection\":[\"Postcards\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia\",\"url\":\"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia\",\"name\":\"Direct Mail Postcards for Small Business Australia: A Campaign Starter Guide - Printshop by Paperlust\",\"isPartOf\":{\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia#primaryimage\"},\"image\":{\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia#primaryimage\"},\"thumbnailUrl\":\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/06\/pc-ai-1647-hero.jpg\",\"datePublished\":\"2026-05-25T04:00:00+00:00\",\"dateModified\":\"2026-06-17T01:29:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia#primaryimage\",\"url\":\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/06\/pc-ai-1647-hero.jpg\",\"contentUrl\":\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/06\/pc-ai-1647-hero.jpg\",\"width\":1500,\"height\":1000,\"caption\":\"Neat banded bundle of rectangular small-business marketing postcards on a neutral surface, ready for a direct mail campaign.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/printshop.paperlust.co\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Direct Mail Postcards for Small Business Australia: A Campaign Starter Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/#website\",\"url\":\"https:\/\/printshop.paperlust.co\/blog\/\",\"name\":\"Printshop by Paperlust\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/printshop.paperlust.co\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/#organization\",\"name\":\"Printshop By Paperlust\",\"url\":\"https:\/\/printshop.paperlust.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2025\/06\/print-shop-icon-black.svg\",\"contentUrl\":\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2025\/06\/print-shop-icon-black.svg\",\"width\":1,\"height\":1,\"caption\":\"Printshop By Paperlust\"},\"image\":{\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/paperlust.printshop\",\"https:\/\/www.instagram.com\/paperlust.printshop\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/#\/schema\/person\/da1438369ee898ecbe8482c8bbd27b59\",\"name\":\"Alex Boston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2025\/12\/cropped-alex-96x96.jpg\",\"contentUrl\":\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2025\/12\/cropped-alex-96x96.jpg\",\"caption\":\"Alex Boston\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Direct Mail Postcards for Small Business Australia: A Campaign Starter Guide - Printshop by Paperlust","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia","og_locale":"en_US","og_type":"article","og_title":"Direct Mail Postcards for Small Business Australia: A Campaign Starter Guide - Printshop by Paperlust","og_description":"Run your first AU postcard campaign from $500. Budget tiers, AusPost delivery costs, response rate benchmarks by industry, and 3 ready-to-use SMB templates.","og_url":"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia","og_site_name":"Printshop by Paperlust","article_publisher":"https:\/\/www.facebook.com\/paperlust.printshop","article_published_time":"2026-05-25T04:00:00+00:00","article_modified_time":"2026-06-17T01:29:47+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/06\/pc-ai-1647-hero.jpg","type":"image\/jpeg"}],"author":"Alex Boston","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alex Boston","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia#article","isPartOf":{"@id":"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia"},"author":{"name":"Alex Boston","@id":"https:\/\/printshop.paperlust.co\/blog\/#\/schema\/person\/da1438369ee898ecbe8482c8bbd27b59"},"headline":"Direct Mail Postcards for Small Business Australia: A Campaign Starter Guide","datePublished":"2026-05-25T04:00:00+00:00","dateModified":"2026-06-17T01:29:47+00:00","mainEntityOfPage":{"@id":"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia"},"wordCount":2996,"commentCount":0,"publisher":{"@id":"https:\/\/printshop.paperlust.co\/blog\/#organization"},"image":{"@id":"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia#primaryimage"},"thumbnailUrl":"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/06\/pc-ai-1647-hero.jpg","articleSection":["Postcards"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia#respond"]}]},{"@type":"WebPage","@id":"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia","url":"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia","name":"Direct Mail Postcards for Small Business Australia: A Campaign Starter Guide - Printshop by Paperlust","isPartOf":{"@id":"https:\/\/printshop.paperlust.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia#primaryimage"},"image":{"@id":"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia#primaryimage"},"thumbnailUrl":"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/06\/pc-ai-1647-hero.jpg","datePublished":"2026-05-25T04:00:00+00:00","dateModified":"2026-06-17T01:29:47+00:00","breadcrumb":{"@id":"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia#primaryimage","url":"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/06\/pc-ai-1647-hero.jpg","contentUrl":"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/06\/pc-ai-1647-hero.jpg","width":1500,"height":1000,"caption":"Neat banded bundle of rectangular small-business marketing postcards on a neutral surface, ready for a direct mail campaign."},{"@type":"BreadcrumbList","@id":"https:\/\/printshop.paperlust.co\/blog\/direct-mail-postcards-small-business-australia#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/printshop.paperlust.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Direct Mail Postcards for Small Business Australia: A Campaign Starter Guide"}]},{"@type":"WebSite","@id":"https:\/\/printshop.paperlust.co\/blog\/#website","url":"https:\/\/printshop.paperlust.co\/blog\/","name":"Printshop by Paperlust","description":"","publisher":{"@id":"https:\/\/printshop.paperlust.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/printshop.paperlust.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/printshop.paperlust.co\/blog\/#organization","name":"Printshop By Paperlust","url":"https:\/\/printshop.paperlust.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/printshop.paperlust.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2025\/06\/print-shop-icon-black.svg","contentUrl":"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2025\/06\/print-shop-icon-black.svg","width":1,"height":1,"caption":"Printshop By Paperlust"},"image":{"@id":"https:\/\/printshop.paperlust.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/paperlust.printshop","https:\/\/www.instagram.com\/paperlust.printshop\/"]},{"@type":"Person","@id":"https:\/\/printshop.paperlust.co\/blog\/#\/schema\/person\/da1438369ee898ecbe8482c8bbd27b59","name":"Alex Boston","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/printshop.paperlust.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2025\/12\/cropped-alex-96x96.jpg","contentUrl":"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2025\/12\/cropped-alex-96x96.jpg","caption":"Alex Boston"}}]}},"_links":{"self":[{"href":"https:\/\/printshop.paperlust.co\/blog\/wp-json\/wp\/v2\/posts\/1647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/printshop.paperlust.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/printshop.paperlust.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/printshop.paperlust.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/printshop.paperlust.co\/blog\/wp-json\/wp\/v2\/comments?post=1647"}],"version-history":[{"count":8,"href":"https:\/\/printshop.paperlust.co\/blog\/wp-json\/wp\/v2\/posts\/1647\/revisions"}],"predecessor-version":[{"id":3229,"href":"https:\/\/printshop.paperlust.co\/blog\/wp-json\/wp\/v2\/posts\/1647\/revisions\/3229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/printshop.paperlust.co\/blog\/wp-json\/wp\/v2\/media\/3145"}],"wp:attachment":[{"href":"https:\/\/printshop.paperlust.co\/blog\/wp-json\/wp\/v2\/media?parent=1647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/printshop.paperlust.co\/blog\/wp-json\/wp\/v2\/categories?post=1647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/printshop.paperlust.co\/blog\/wp-json\/wp\/v2\/tags?post=1647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}