{"id":1747,"date":"2026-06-03T14:00:00","date_gmt":"2026-06-03T04:00:00","guid":{"rendered":"https:\/\/printshop.paperlust.co\/blog\/?p=1747"},"modified":"2026-05-26T22:05:01","modified_gmt":"2026-05-26T12:05:01","slug":"colored-business-cards","status":"publish","type":"post","link":"https:\/\/printshop.paperlust.co\/blog\/colored-business-cards","title":{"rendered":"Colored Business Cards: Psychology of Paper Stock Colors"},"content":{"rendered":"<style>\n#post-1747 .entry-content p { font-size:20px; line-height:1.7; }\n#post-1747 .entry-content h2 { font-size:34px; line-height:1.3; text-transform:none; margin-top:48px; }\n#post-1747 .entry-content h3 { font-size:24px; line-height:1.35; text-transform:none; margin-top:32px; }\n#post-1747 .entry-content ul, #post-1747 .entry-content ol { font-size:20px; line-height:1.7; }\n#post-1747 .entry-content table { font-size:16px; line-height:1.5; }\n#post-1747 .entry-content th { background:#1a1a1a; color:#fff; padding:10px; text-align:left; }\n#post-1747 .entry-content td { padding:10px; border-bottom:1px solid #e5e5e5; }\n@media (max-width:768px) {\n  #post-1747 .entry-content p,\n  #post-1747 .entry-content ul,\n  #post-1747 .entry-content ol { font-size:18px; }\n  #post-1747 .entry-content table { font-size:14px; }\n}\n<\/style>\n<p>The colour of your business card does as much work as the font or logo. Research consistently shows people form brand judgements within 90 seconds of first contact, and up to 90% of that assessment is driven by colour alone. Choosing the right shade for your cards is not guesswork, it is applied psychology, and this guide breaks it down colour by colour.<\/p>\n<div data-canon=\"tldr\" style=\"background:#f8f6f3;border-left:4px solid #c9a96e;padding:24px 28px;margin:32px 0;border-radius:2px;\">\n<p style=\"font-size:13px;text-transform:uppercase;letter-spacing:1px;color:#888;margin:0 0 4px;\">Quick reference<\/p>\n<p>  <strong style=\"font-size:18px;display:block;margin-bottom:8px;\">Colour psychology cheat sheet<\/strong><\/p>\n<p style=\"margin:0 0 12px;font-size:16px;color:#555;\">Your card colour should match both your brand personality and your target client&#8217;s expectations of your industry.<\/p>\n<ul style=\"margin:0;padding-left:20px;\">\n<li><strong>Blue\/Navy:<\/strong> trust, reliability, finance, legal, tech, corporate<\/li>\n<li><strong>Black\/Charcoal:<\/strong> authority, luxury, premium creative, real estate, consultancy<\/li>\n<li><strong>Green:<\/strong> growth, health, wellness, sustainability, environmental, finance<\/li>\n<li><strong>Red\/Warm tones:<\/strong> energy, urgency, hospitality, sales, food and beverage, fitness<\/li>\n<li><strong>Yellow\/Orange:<\/strong> optimism, creativity, retail, events, education, coaching<\/li>\n<li><strong>White\/Cream:<\/strong> clarity, restraint, medical, architecture, skincare, UX design<\/li>\n<li><strong>Foil accents:<\/strong> premium signal, pairs with any base colour across all industries<\/li>\n<\/ul>\n<\/div>\n<h2>Why Colour Has Such a Strong Effect on Business Cards<\/h2>\n<h3>First Impressions Form in Seconds<\/h3>\n<p>Studies on colour psychology show that between 62% and 90% of initial product assessments are based on colour alone. <a href=\"https:\/\/printshop.paperlust.co\/categories\/custom-business-cards?utm_source=paperlust_blog&amp;utm_medium=internal_link&amp;utm_campaign=bc_category_uplink\">Business cards<\/a> are no different. When someone takes your card and looks down at it, the colour registers before the name, before the job title, and before the phone number. A pale grey card with silver foil type reads &#8220;refined and premium.&#8221; A bold red card with white text reads &#8220;urgent and energetic.&#8221; Both are correct choices, but only one is right for a specific brand and audience.<\/p>\n<p>The implication is straightforward: if your card colour conflicts with the signal your business is supposed to send, it costs you credibility before you have said a word.<\/p>\n<h3>Coloured Cards Get Kept Longer<\/h3>\n<p>Research shows a coloured business card is kept up to ten times longer than a plain white equivalent. That retention is not a conscious decision by the recipient. It happens because colour creates emotional memory. A card that looks intentional and designed signals that the business behind it is worth returning to. A generic white card on standard stock signals the opposite, regardless of how strong the services are.<\/p>\n<h2>The Psychology Behind Each Business Card Colour<\/h2>\n<h3>Blue and Navy<\/h3>\n<p>Blue is the world&#8217;s most trusted colour in branding. It signals reliability, calm, and competence. In the Australian market, blue business cards perform strongly across finance, legal, insurance, accounting, and corporate consulting. Navy and deep indigo push the trust signal further and add authority. Teal sits at the intersection of blue and green, making it a useful choice for health-adjacent tech or wellness brands that want professionalism without stiffness.<\/p>\n<p>If your business asks clients to trust you with important decisions, their finances, their health, their legal matters, blue is doing a significant amount of work for you before you open your mouth.<\/p>\n<h3>Black and Charcoal<\/h3>\n<p>Black cards signal confidence and authority. In sectors where expertise commands a premium, architecture, high-end real estate, luxury hospitality, and creative direction, black consistently outperforms lighter alternatives. It works partly because of rarity: most cards in a pile are white or cream, and a black card stands apart immediately. Pair black stock with foil lettering or a spot UV finish and the premium signal compounds through texture as well as colour.<\/p>\n<p>Charcoal achieves a similar effect with slightly less intensity, which suits businesses that want to project authority without appearing unapproachable.<\/p>\n<h3>Green<\/h3>\n<p>Green communicates growth, sustainability, and health. It performs well for environmental consultancies, naturopathy and wellness practitioners, agricultural businesses, and financial advisers who want to signal long-term stability rather than short-term performance. Deep forest greens feel premium and grounded. Brighter greens skew towards energy and vitality. Sage and muted greens have become popular with Australian lifestyle and wellness brands over the past few years, sitting in a register that feels both contemporary and trustworthy.<\/p>\n<h3>Red and Warm Tones<\/h3>\n<p>Red is high-energy, high-contrast, and hard to ignore. It suits businesses in fast-paced sectors: sales, real estate, hospitality, fitness, food and beverage, and entertainment. A word of caution: red needs precision. A full red card with white text is assertive and memorable, but red as an accent on a neutral background, cream, white, warm grey, often achieves the same impact without the intensity.<\/p>\n<p>Burgundy and deep terracotta are popular with Australian brands that want warmth and distinctiveness without aggression. These tones feel sophisticated rather than urgent, which works well in premium hospitality, beauty, and fashion-adjacent industries.<\/p>\n<h3>Yellow and Orange<\/h3>\n<p>Yellow communicates optimism and openness. Orange adds energy and confidence to that base. Both colours suit retail, education, creative services, event planning, and food businesses. In the Australian market, yellow and orange are less common in professional services, which means a well-executed yellow card in that space can stand out, if the brand personality supports it.<\/p>\n<p>These colours require careful stock selection. Matte paper softens warmth and adds a considered quality. Gloss can push yellow and orange towards a cheaper look that undercuts the intention behind the colour choice.<\/p>\n<h3>White and Cream<\/h3>\n<p>White is not a default or a cop-out. In certain sectors, medical, dental, architecture, UX and product design, and high-end skincare, white cards communicate clarity, precision, and restraint. A premium white or uncoated cream stock with letterpress or foil text can be just as impactful as a full-colour design. The risk is printing on cheap white cardstock with a standard laminate finish: without a clear material upgrade, white reads as generic rather than intentional.<\/p>\n<p>Cream adds warmth to the minimal register and pairs well with gold foil, black text, or blind embossing.<\/p>\n<p style=\"text-align:center;margin:32px auto;\"><img decoding=\"async\" src=\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/05\/colored-business-cards-inl1-v3-1.jpeg\" alt=\"Side-by-side flat lay of six business cards in different colours: navy, black, forest green, red, cream, and orange, each with clean minimal\" data-no-lazy=\"1\" style=\"max-width:100%;height:auto;display:inline-block;border-radius:4px;\" \/><\/p>\n<h2>Matching Your Colour to Your Industry<\/h2>\n<p>Your colour choice carries the most weight when it aligns with what your target client already expects to feel when they interact with your industry. A bright yellow card from a tax accountant creates dissonance. A deep green card from a naturopath creates confirmation. The table below gives a starting point for AU market expectations.<\/p>\n<table style=\"width:100%;border-collapse:collapse;font-size:18px;margin:28px 0;\">\n<thead>\n<tr>\n<th style=\"background:#1a1a1a;color:#fff;padding:11px 16px;text-align:left;\">Industry<\/th>\n<th style=\"background:#1a1a1a;color:#fff;padding:11px 16px;text-align:left;\">Recommended Colours<\/th>\n<th style=\"background:#1a1a1a;color:#fff;padding:11px 16px;text-align:left;\">Why It Works<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Finance and Accounting<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Navy, charcoal, white<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Trust, competence, stability<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Legal<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Dark navy, black, white<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Authority, seriousness, discretion<\/td>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Health and Wellness<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Green, teal, soft blue<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Calm, natural, professional<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Real Estate<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Black, navy, gold accents<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Premium, confidence, aspiration<\/td>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Hospitality and Food<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Red, orange, warm earthy tones<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Appetite, energy, warmth<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Creative and Design<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Any with intentional contrast<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Personality, craft, distinctiveness<\/td>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Technology<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Blue, charcoal, white<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Clean, modern, trustworthy<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Sustainability and Environment<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Green, earthy browns, cream<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Authenticity, values alignment<\/td>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Medical and Dental<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">White, soft blue, light green<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Cleanliness, precision, calm<\/td>\n<\/tr>\n<tr style=\"background:#fff;\">\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Education and Coaching<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Orange, yellow, warm greens<\/td>\n<td style=\"padding:11px 16px;border-bottom:1px solid #eee;\">Openness, energy, growth<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align:center;margin:32px auto;\"><img decoding=\"async\" src=\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2025\/09\/business-card_raised-foil_1080x1080.jpg\" alt=\"Dark green business cards with gold foil detailing, showing how a bold stock color shapes brand perception\" data-no-lazy=\"1\" style=\"max-width:100%;height:auto;display:inline-block;border-radius:4px;\" \/><\/p>\n<h2>How Paper Stock Finish Changes Colour Perception<\/h2>\n<p>Colour on screen and colour in print are two different things. How that printed colour reads also changes significantly depending on paper finish. Choosing the right finish is as important as choosing the right colour.<\/p>\n<h3>Matte vs Gloss on the Same Colour<\/h3>\n<p>Print the same pantone blue on a matte uncoated stock and on a high-gloss laminate and you will see two different results. Matte suppresses saturation and adds a tactile, premium quality that reads as considered and intentional. Gloss amplifies vibrancy and brightness, which works for bold red, orange, and yellow designs. For navy, black, and deep green, matte almost always outperforms gloss because it prevents the finish from looking cheap or plasticky.<\/p>\n<h3>Soft-Touch Laminate<\/h3>\n<p>Soft-touch laminate has become one of the most popular premium finishes for business cards across Australia. The velvety surface changes how colour reads: dark colours in particular feel richer and more deliberate under soft-touch. If your brand colour is black, forest green, or deep burgundy, soft-touch is worth the investment because the material reinforces the premium cue that the colour is already sending. The tactile experience compounds the visual one.<\/p>\n<h3>Spot UV and Foil Accents<\/h3>\n<p>You do not need a full-colour card to use colour psychology strategically. Spot UV (a high-gloss coating applied selectively to certain areas) and foil accents can introduce colour or sheen to an otherwise restrained design. A matte black card with gold foil text sends a clear luxury signal without any printed colour. A cream card with rose gold foil type performs similarly for beauty and lifestyle brands.<\/p>\n<p>These hybrid approaches are often more memorable than full-colour printing because the combination of contrasting textures creates a tactile experience. Explore the options on the <a href=\"https:\/\/printshop.paperlust.co\/products\/spot-uv-business-cards?utm_source=paperlust_blog&#038;utm_medium=internal_link&#038;utm_campaign=cross_sell\">Spot UV Business Cards<\/a> and <a href=\"https:\/\/printshop.paperlust.co\/products\/raised-foil-business-cards?utm_source=paperlust_blog&#038;utm_medium=internal_link&#038;utm_campaign=cross_sell\">Raised Foil Business Cards<\/a> pages to see how finish and colour work together.<\/p>\n<p style=\"text-align:center;margin:32px auto;\"><img decoding=\"async\" src=\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/03\/bc_foil_silver_1200.webp\" alt=\"Matte black business cards with silver foil, showing how a dark stock color makes metallic detail pop\" data-no-lazy=\"1\" style=\"max-width:100%;height:auto;display:inline-block;border-radius:4px;\" \/><\/p>\n<h2>Colour Combination Rules for Business Cards<\/h2>\n<h3>The 60-30-10 Rule<\/h3>\n<p>A reliable starting point for any coloured business card design is the 60-30-10 rule. Sixty percent of the card uses the dominant colour, typically the background. Thirty percent uses a secondary colour for body text, borders, or a supporting design element. Ten percent is the accent: a logo colour, foil detail, or highlighted information point. This ratio creates colour hierarchy without visual chaos.<\/p>\n<h3>High-Contrast Pairings That Work<\/h3>\n<p>Some colour combinations are reliably effective on business cards across industries:<\/p>\n<ul>\n<li>Navy and gold, corporate authority with warmth<\/li>\n<li>Black and white, timeless contrast, industry-agnostic<\/li>\n<li>Forest green and cream, natural and premium<\/li>\n<li>Deep red and white, bold and highly readable<\/li>\n<li>Charcoal and copper, contemporary and refined<\/li>\n<\/ul>\n<p>Avoid low-contrast combinations: yellow on white, light blue on pale grey, or pale tones on cream stock. Legibility matters as much as colour psychology. A card that cannot be read clearly in moderate lighting has failed its primary job, regardless of how beautiful the colour pairing is.<\/p>\n<h2>Common Colour Mistakes to Avoid<\/h2>\n<p><strong>Choosing colour in isolation from your existing brand palette.<\/strong> Your card should extend the palette your clients already associate with you. If your website uses navy and white, introducing orange on your card creates confusion rather than distinctiveness.<\/p>\n<p><strong>Forgetting the print-to-screen colour shift.<\/strong> Colours on screen use RGB. Print uses CMYK. Saturated digital blues and greens often shift towards cooler or muddier tones in print. Always request a printed proof before committing to a full run.<\/p>\n<p><strong>Using low-contrast text on a similarly toned background.<\/strong> A pale yellow card with white text, or a soft grey card with silver type, fails the legibility test. Even a beautiful colour becomes counterproductive when essential contact information cannot be read at arm&#8217;s length.<\/p>\n<p><strong>Ordering cheap stock for a premium colour choice.<\/strong> A matte black card on 200gsm standard stock reads nothing like a matte black card on 400gsm with soft-touch laminate. The colour cannot do its psychological work if the physical card undercuts it on first touch.<\/p>\n<p>Start with the right stock and work backwards to your colour. The <a href=\"https:\/\/printshop.paperlust.co\/products\/standard-business-cards?utm_source=paperlust_blog&#038;utm_medium=internal_link&#038;utm_campaign=cross_sell\">Standard Business Cards<\/a> range provides a solid foundation, with upgrade paths to premium finishes from there.<\/p>\n<h2>About Paperlust Print Shop<\/h2>\n<p>Paperlust Print Shop is an Australian print brand producing premium business cards across a wide range of stocks, colours, and finishes. From full-colour CMYK through to foil-stamped, spot UV, and soft-touch laminate options, the Print Shop team works with sole traders, small businesses, and larger organisations across Australia. Every card is printed with strict quality controls and shipped with fast domestic delivery. If you want a business card that works as hard as you do, this is where to start.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<h3>Are coloured business cards worth it?<\/h3>\n<p>Yes. Research shows coloured business cards are kept up to ten times longer than plain white equivalents. That means your contact information stays in circulation far longer, which directly increases the return on your print investment.<\/p>\n<h3>What is the best colour for a business card in Australia?<\/h3>\n<p>There is no single best colour. The right choice depends on your industry and brand personality. Blue and navy suit finance, legal, and tech. Black suits premium creative and real estate. Green suits wellness and sustainability. The most important factor is that your colour aligns with how your target clients expect to feel when interacting with your category.<\/p>\n<h3>Do business card colours affect how people perceive you?<\/h3>\n<p>Yes, significantly. Studies show between 62% and 90% of initial brand judgements are based on colour. Your card&#8217;s colour registers before the recipient reads your name or title, which means colour is doing a large portion of your first-impression work for you.<\/p>\n<h3>What colour business card stands out most in a stack?<\/h3>\n<p>In a typical pile of white and cream cards, a black, deep navy, or richly saturated coloured card stands out immediately. The key is choosing a colour that is both distinctive within your industry category and consistent with your overall brand personality.<\/p>\n<h3>Does paper finish change how a colour looks when printed?<\/h3>\n<p>Yes, significantly. Matte finishes suppress saturation and add a premium, tactile quality. Gloss amplifies brightness and vibrancy. Soft-touch laminate makes dark colours appear richer and more deliberate. Always test with a proof if you are committed to a specific colour result.<\/p>\n<h3>Can I get coloured business cards printed in Australia quickly?<\/h3>\n<p>Yes. Paperlust Print Shop offers coloured business card printing with fast domestic turnaround across Australia. Options include standard CMYK full-colour cards, foil-accented designs, and specialty finishes including spot UV and soft-touch laminate.<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Are coloured business cards worth it?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. 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Options include standard CMYK full-colour cards, foil-accented designs, and specialty finishes including spot UV and soft-touch laminate.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The colour of your business card does as much work as the font or logo. Research consistently shows people form brand judgements within 90 seconds<\/p>\n","protected":false},"author":5,"featured_media":1996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-cards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Colored Business Cards: Psychology of Paper Stock Colors - Printshop by Paperlust<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/printshop.paperlust.co\/blog\/colored-business-cards\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colored Business Cards: Psychology of Paper Stock Colors - Printshop by Paperlust\" \/>\n<meta property=\"og:description\" content=\"The colour of your business card does as much work as the font or logo. Research consistently shows people form brand judgements within 90 seconds\" \/>\n<meta property=\"og:url\" content=\"https:\/\/printshop.paperlust.co\/blog\/colored-business-cards\" \/>\n<meta property=\"og:site_name\" content=\"Printshop by Paperlust\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/paperlust.printshop\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-03T04:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/05\/colored-business-cards-hero-v3.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"961\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex Boston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Boston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/colored-business-cards#article\",\"isPartOf\":{\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/colored-business-cards\"},\"author\":{\"name\":\"Alex Boston\",\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/#\/schema\/person\/da1438369ee898ecbe8482c8bbd27b59\"},\"headline\":\"Colored Business Cards: Psychology of Paper Stock Colors\",\"datePublished\":\"2026-06-03T04:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/colored-business-cards\"},\"wordCount\":2157,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/colored-business-cards#primaryimage\"},\"thumbnailUrl\":\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/05\/colored-business-cards-hero-v3.jpeg\",\"articleSection\":[\"Business Cards\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/printshop.paperlust.co\/blog\/colored-business-cards#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/printshop.paperlust.co\/blog\/colored-business-cards\",\"url\":\"https:\/\/printshop.paperlust.co\/blog\/colored-business-cards\",\"name\":\"Colored Business Cards: Psychology of Paper Stock Colors - 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