At a glance<\/p>\n
- \n
- Single-sided: best for letterbox drops, handouts, DL inserts. 115-150gsm is the standard range.<\/li>\n
- Double-sided: adds a back panel for more information. Use at least 150gsm to prevent show-through.<\/li>\n
- 250gsm+: counter flyers, premium event handouts, anything that needs to survive repeated handling.<\/li>\n
- Gloss: makes photos and bold colour pop. Best for event, food, and retail campaigns.<\/li>\n
- Matte: cleaner for text-heavy or professional designs. Less glare under fluorescent lighting.<\/li>\n
- Uncoated: best for writing on (forms, vouchers, takeaway menus used as flyers).<\/li>\n<\/ul>\n<\/div>\n
Single-Sided vs Double-Sided: When Each Wins<\/h2>\n
The choice is mostly about how much information you need to carry and what happens to the flyer after it lands in someone’s hand.<\/p>\n
Single-Sided Flyers<\/h3>\n
Single-sided printing is the default for high-volume campaigns where cost per unit matters. If your flyer is going into a letterbox or being handed to someone at speed, the back is almost never read. Single-sided also lets you print on lighter stock without worrying about show-through, which keeps volume costs down.<\/p>\n
Single-sided works best for:<\/p>\n
- \n
- Letterbox drop campaigns (volume 1,000-20,000+)<\/li>\n
- Newspaper or catalogue inserts<\/li>\n
- Event promotions with one simple message<\/li>\n
- DL rack cards in a hotel, real estate agency, or cafe<\/li>\n
- Any design where the back would just be white space<\/li>\n<\/ul>\n
Double-Sided Flyers<\/h3>\n
Double-sided printing earns its cost when you genuinely have a back panel worth reading. A real estate open-home flyer needs a floor plan on the back. A gym promotion benefits from a class schedule. A restaurant flyer works harder with a QR menu on the reverse. The extra spend is only justified when both sides pull weight.<\/p>\n
Double-sided works best for:<\/p>\n
- \n
- Real estate and property listings (front hero image, back floor plan and specs)<\/li>\n
- Menus, class timetables, and event schedules<\/li>\n
- Product catalogues condensed to a single sheet<\/li>\n
- Takeaway and food-delivery campaigns<\/li>\n
- Professional services where credentials or case studies need space<\/li>\n<\/ul>\n
![\"a](\"https:\/\/printshop.paperlust.co\/blog\/wp-content\/uploads\/2026\/06\/w2-n11-inl1-r2.jpeg\")
<\/p>\nThe Core Comparison Table<\/h2>\n
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