Custom Branded Tissue Paper for Packaging

Branded tissue paper turns the inside of a parcel into a brand touchpoint. The sheet is 28gsm recyclable stock printed in one or two spot colors, so it adds a deliberate print layer without the weight of board or rigid packaging. The decision it settles is whether the inner wrap should carry the same identity as the outer pack or stay blank. When a box is opened, the printed sheet is often the first thing a customer sees and touches, which makes it a low-material way to complete the unboxing rather than leave it unfinished. The choice suits operations that want a printed layer and still keep the pack light.

Printing is spot color rather than full-color process, and the order is built around ink coverage. A one-color option suits designs that keep ink under 50% of the sheet. A one-color full background is the choice when more than 50% of the sheet carries ink, so the color becomes the field behind the unprinted areas. Two colors add a second accent to the same sheet for designs that need contrast without moving to a heavier print method. The 28gsm recyclable stock keeps the result light, and the spot colors hold the printed design cleanly on that thin sheet.

The smallest quantity offered is 250 sheets, so the product is set up for runs rather than one-off parcels.

• 220mm x 300mm for small product wrapping and padding
• 380mm x 380mm and 380mm x 500mm for mid-size product lines
• 500mm x 750mm for large boxes, garments, and gift bags

The correct size depends on product dimensions and whether the sheet is used for wrapping, padding, or lining a bag. Production lead time is 16 to 18 working days, which means the order needs to be planned ahead of packaging runs or season launches. Choose the sheet size by the job it has to do rather than by the outer carton alone.

Artwork is set up around the color choice, because each file is prepared for a spot color run rather than a full-color build. Send the artwork as a one-color design when ink covers less than 50% of the sheet, as a full-background one-color design when the field carries more than 50% ink, or as a two-color file when a second accent is part of the layout. The option selected should match the actual coverage on the sheet, since that determines the print setting. Keep the design to the dimensions of the chosen sheet size so the motif sits correctly.

Once in use, the 28gsm stock wraps closely around products and pads small items inside a box without adding bulk. It lines a bag or box with less material than board or rigid inserts, so the inner layer stays quiet until the customer opens it. Because the stock is recyclable, it can stay in the parcel as a protective layer rather than being a separate keepsake. The light sheet takes the shape of the product it surrounds, so it works for both wrapping and padding without needing a second material.

E-commerce teams use tissue wrapping paper as both padding around fragile products inside boxes and a wrap layer for smaller items. Fashion and garment sellers wrap clothing in the large sheet before boxing, while gifting businesses use it as tissue paper gift wrap inside a bag or box, where the mid-size or large sheets provide enough material to line the space. Boutique retailers use gift packaging tissue paper as the final layer at point of sale and for small product wrapping. The same sheet moves across these settings because the size and color choices cover several trades from one stock.

Outer mailer boxes carry the structure and protection, while this sheet is the inner layer that carries the printed surface inside the pack. A brand that already uses Custom Full-Colour Mailer Boxes or Custom Kraft Mailer Boxes adds the sheet to finish the opening moment rather than replace the box. The point of tissue branding is a light, repeatable printed layer inside the packaging the business already uses. The sheet works inside an existing carton, so it does not stand in for structural protection but adds a printed reveal layer to it.