Behind every piece of wedding stationery is a creative story shaped by passion, experimentation, and years of hands-on experience. For Storytold Studio, that story begins with branding — and continues through a long-standing love for event stationery.
Based in Wagga Wagga, NSW, Storytold Studio is led by Jessica Geppert. The studio is primarily a brand and website studio, focused on crafting strategic, story-driven brand identities that help businesses step into their full potential. But alongside this work, event stationery has remained an important creative outlet for more than a decade.
“Storytold Studio is primarily a Brand and Website Studio. I craft strategic, story-driven brand identities that help your business step into its full potential.”
Event Stationery as a Creative Constant
While branding work forms the core of Storytold Studio, event stationery plays a different — but equally meaningful — role. It’s a space where ideas can be explored more freely, without the same strategic constraints that come with branding projects.
For Jessica, stationery design allows room to test concepts, experiment with layouts, and push creative boundaries in a tactile way. It offers a contrast to screen-based work and has remained a creative constant throughout her career.
“Event stationery is what fills my creative cup. I’m able to test ideas, push boundaries and design in a way that is different from strategic branding.”
Balancing Work and Stepping into Full-Time Business
Like many small business owners, Jessica spent years juggling part-time work alongside freelancing. Managing both came with challenges, but it also helped clarify what she wanted from her business long-term.
In 2025, she made the decision to go full time with Storytold Studio — a turning point that allowed her to focus fully on her creative practice and business growth.
“Juggling part time work and freelancing was challenging. In 2025 I quit my job and went full time, something I do not regret for a second.”
That year became a period of learning and adjustment — finding what worked, refining processes, and building confidence in her direction.
“2025 was all about finding my feet and learning what works for me.”
A Milestone Worth Celebrating
One proud moment in Jessica’s journey came when she was named a finalist in her local Business Chamber’s Business Awards, in the Outstanding Young Business Leader category.
Recognition like this carried personal significance, acknowledging not only the business itself but the effort behind building it.
“Something that feels so nice to be recognised for, not only for my business, but personally as well.”
Printing Wedding Stationery with Paperlust Print Shop
When it comes to producing wedding stationery for her couples, having a reliable printing services is essential. For Storytold Studio, Paperlust Print Shop has become that go-to partner.
Jessica describes the experience as seamless and supportive, particularly when navigating design and printing decisions.
“Paperlust is my go to when I need wedding stationery printed for my couples.”
Beyond print quality, the relationship stands out for its collaborative nature and responsiveness.
“They are also so helpful, nothing is ever an issue and they help solve design and printing decisions with me.”
That collaboration has made Paperlust Print Shop feel less like an external supplier and more like a trusted extension of the studio — the kind of printing business that supports creative confidence.
“It literally just feels like an extension of my own business — I love working with them!”
