Custom Labels

Choose Your Label Shape

Pick the cut shape first, then layer material and finish on top. Each shape links to its own product page with pricing and options:

• Circle labels for jars, candles, lids and brand seals.
• Square labels for boxes, cosmetics and gift sets.
• Rectangle labels for bottles, info panels and shipping.
• Oval labels for artisan food, preserves and wine.
• Die-cut labels for custom-shape hero labels and premium packaging.
• Clear labels for the no-label look on glass and cosmetics.
• Foil labels for premium retail, wine, spirits and beauty.

Custom Pre-Printed Labels vs Blank Thermal Labels

The labels on this page are custom pre-printed labels: your artwork, colours and finish are printed in full during manufacture, so every roll arrives ready to apply. Blank thermal labels are unprinted rolls that you print in-house on a thermal printer for barcodes, expiry dates or variable data. Many brands use both, pre-printed labels for the branded front-of-pack, thermal for the changing back-of-pack detail.

Custom Labels for Product Packaging, Food & Beverage, and Brand Seals

Our custom labels are printed in Australia on three base stocks, bright white cast paper, water-resistant synthetic film, often called vinyl, and clear synthetic film, with foil accents available across the range, engineered to bond cleanly to bottles, jars, tins, pouches, candle vessels, cosmetic packaging, soap wraps, apparel hang tags, and shipping cartons. Where a sticker is often a loose hand-out, a label has a job: it has to identify the product, carry the brand, survive the shelf, and in many cases pass through a fridge, a cool room, a bath, or a courier scan without lifting or fading.

The range covers eight cut and finish families, circle, rectangle, square, oval, rounded-corner, custom die-cut, clear, and foil, supplied on rolls wound on a 76mm core, ready for hand or semi-automated application. Every order ships with a free pre-press file check, a digital proof for sign-off, and a minimum of one roll, 500 labels, which suits indie food and skincare brands and small-batch product launches. Bulk pricing tiers kick in fast for retail rollouts, subscription-box programs, and corporate logistics labelling. If you are still weighing the substrate, the complete guide to label and sticker types walks through every option side by side.

The three levers that drive a great label order, material, finish, and cut style, are explained in the sections below. Every stock runs the same permanent adhesive, so there is no adhesive grade to choose. Pick the material first; the rest cascades from there. For brands shipping product to customers, the product packaging label playbook is worth a read before you choose.

Shop Custom Labels by Shape

Shape sets the visual signature of your label and constrains the artwork layout. The eight shape families on the page below cover almost every packaging brief; pick the cut style first, then layer material and finish on top.

Circle and Oval: the classic seal and jar profiles

Circle labels are the default for jar lids, candle vessels, soap rounds, beer caps, brand seals on mailers, and the closing sticker on tissue-wrapped orders. The geometry centres the brand mark cleanly and reads as a stamp of authenticity. Oval labels work where the package face is wider than tall, skincare bottles, hot-sauce labels, beer and wine front panels, and apothecary tinctures. Both shapes suit centred wordmarks and round-radius logos better than rectangles do. Under that seal, the tissue can be custom printed tissue paper, so the closing sticker and the wrap read as one branded piece.

Rectangle and Square: the workhorse for ingredient panels and product faces

Rectangle labels carry the bulk of the world's product packaging. The geometry suits wraparound bottle labels, ingredient panels, nutrition tables, side-of-box brand statements, and rectangular cosmetic tubes. Square labels are the default for box-top seals, gift packaging, candle bases, and Instagram-friendly packaging where the symmetry photographs cleanly. Both stocks accept dense typography and barcodes without crowding.

Rounded-Corner: softer than square, more durable than sharp-edge

Rounded-corner labels are a small geometry choice with a big functional payoff. The radiused corners do not lift on contact the way 90-degree corners can after a few months of bag-jostle, fridge-door knock, or shelf-handling. Designers also prefer the softer silhouette for cosmetic, wellness, and craft food brands where a hard corner reads as too industrial. Available across cast paper and synthetic stocks, with foil accents optional.

Die-Cut: cut to the exact silhouette of your brand mark

Die-cut labels are cut to the precise outline of your artwork, logo silhouette, illustrated character, custom badge shape, with no surrounding white border. The format is the strongest fit for brand seals, hang-tag stickers, fruit and produce labels, and any packaging element where the shape itself is the logo. The die-cut vs kiss-cut breakdown explains when to choose each cut style, in short, die-cut labels come off the roll one at a time, while kiss-cut is a sticker-sheet format rather than a label format.

Clear and Foil: the finish-driven specialty options

Clear labels print on a clear polypropylene film so the package surface shows through, which is why they are the default for glass bottles, see-through cosmetic jars, premium spirit packaging, and minimal-design skincare where the formula colour is part of the brand story. Clear runs the same permanent adhesive as the white stocks and holds minus 40 to 120 degrees Celsius once bonded, the widest service range in the line. The full spec is in our clear label and sticker guide. Foil labels add reflective gold, silver, or rose gold to logos, borders, or entire label faces, the highest perceived-value finish in the range, and the format that defines premium product launches. The foil label production guide covers artwork prep and the cost premium honestly.

Material Comparison at a Glance

Side-by-side spec table for the label material families on this page. Use this as a quick filter before drilling into the deeper sections.

Custom Labels by Industry and Use

This hub is organised by shape and material, but custom labels are also grouped by the object being labelled in the product labels category, with more use pages to be added. Everything other than bottles, candles and jars is ordered from this page.

How to Choose: A Quick-Pick Guide

If you are unsure which combination fits your label brief, the quick-pick below maps the most common applications to a recommended starting spec. These are defaults, the digital proof and quote stage is where we tighten the spec to your exact use.

Material Grades and Substrate Detail

Three base stocks cover every label in this category. The difference matters when the label has to live on a fridge shelf, in a bathroom, or through courier handling for weeks before it reaches the customer.

White Cast Paper

A coated cast paper face stock that takes ink with rich saturation and a soft matte feel. The natural fibre signals craft, small-batch, and apothecary, the right read for boutique food, candle, soap, and skincare brands. It runs a permanent rubber-based hot melt adhesive, goes on at 0 degrees Celsius or above, and holds a service range of minus 40 to 70 degrees Celsius once bonded. Cast paper is not water-resistant, so fridge condensation, wash-down, and sustained outdoor exposure will lift it. Choose synthetic if any of those apply.

White Synthetic, often called vinyl

A polypropylene film face stock that resists water, oil, scuffing, and the swing from cold storage to warehouse-warm. It is the workhorse for opaque labels on coloured containers and the correct call for anything chilled, humid, or handled with wet hands. It runs a permanent emulsion acrylic adhesive, goes on at 5 degrees Celsius or above, and holds a service range of minus 20 to 80 degrees Celsius once bonded. Cast paper and white synthetic both take a gloss or matte laminate, or a gloss or matte UV varnish, and the waterproof and outdoor materials guide covers the durability spec by environment.

Clear Synthetic

A clear, top-coated polypropylene film that prints CMYK and leaves the container visible through the label, the no-label look that suits glass bottles, see-through cosmetic jars, serums and oils, and premium spirits. It runs a general-purpose permanent acrylic adhesive, goes on at minus 5 degrees Celsius or above, and holds the widest service range in the line, minus 40 to 120 degrees Celsius once bonded. Clear takes a gloss or matte varnish rather than a laminate, and a white ink layer behind the artwork is what stops a design disappearing against a dark or coloured container. Clear is ordered through its own page, clear labels, which carries its own shape and size set.

Foil Accents

Foil is a decoration layered onto a base stock, not a stock of its own. Reflective gold, silver and rose gold foils go onto a logo, a border, or the full label face, the highest perceived value in the range for a small per-unit premium. Because the foil sits on cast paper, white synthetic, or clear, the durability spec follows whichever base you pick. Live pricing is on the foil labels page.

Adhesive and Roll Format

There is one adhesive across the whole label range: permanent. There is no removable, freezer-grade, or high-tack option to select, so the spec decision is material and finish, not adhesive class.

Custom Label Printing on a Digital Press for Short Runs

Custom label printing on a digital press gives product, food, beverage, cosmetic and candle brands an economical way to order short runs without committing to large print volumes. Full colour artwork costs the same as one colour, so a small batch can carry the same brand detail as a long production run.

Choose from cast paper, synthetic polypropylene and clear film. All three materials are supplied on rolls for product packaging, food, beverage, cosmetic and candle brands, and for retail and ecommerce, so the label material can be matched to the packaging.

To order label printing online, choose a shape such as circle, oval, square, rectangle, rounded corner, die-cut, clear, vinyl or foil, then choose cast paper, synthetic polypropylene or clear film. Every order is supplied on rolls of 500, so labels arrive ready to apply to product packaging. The rolls are printed in Australia and shipped across Australia including Sydney and Melbourne, with a 4.9 out of 5 rating from more than 800 customers.

Order Custom Labels Online

Every label in this range is ordered online. Pick the shape you need, set the size, stock, finish and quantity on that shape's product page, and the calculator returns the unit price and the total before you buy. Online label printing here means no quote request in the way and no minimum beyond a single roll of 500.

Design your labels or upload finished artwork

Three routes work. Upload a print-ready PDF, AI or EPS and it goes straight to pre-press. Download a blank template for your shape and size from the product page and create the artwork inside it. Or send a logo and a rough idea and our design team builds the print-ready file for a small additional fee, including ingredient-panel layout, barcode placement and panel hierarchy.

Order, proof, then print

Once the order is placed and the artwork is uploaded, our pre-press team runs a free file check within one business day and returns a digital proof within one to two. Your order includes two rounds of revisions and nothing goes on press until you approve it. The whole path stays online, from artwork upload through to proof approval. Printing takes 48 hours after proof approval by 8am Melbourne time.

Small quantities and repeat runs

One roll of 500 is the entry point for every size, shape and material, so a first run for a product launch and a 5,000-label reorder follow exactly the same ordering path. Additional rolls on the same job drop the unit cost, and the tier breaks are printed on each product page.

Printing labels yourself is a different job

If you want to run labels through your own desktop or thermal printer, that is not what this range is. Everything here arrives with your artwork, colours and finish already applied during manufacture. Brands that need both usually order pre-printed labels for the branded front of pack and keep a blank thermal roll in-house for dates and barcodes.

How a Custom Label Order Moves Through the Press

Every custom label order moves through a structured production pipeline from artwork upload to dispatch. Knowing what happens at each stage helps you plan timelines and spot the right moments to review the work.

1. File check

Within one business day of order placement, our pre-press team opens your artwork and checks resolution, bleed, font outlining, colour profile (RGB vs CMYK), barcode legibility, and cut path integrity. Any flagged issues come back to you with specific notes; clean files move straight to proof.

2. Digital proof

You receive a digital proof showing the print output at exact sizing, with the cut path overlaid and the ingredient panel or barcode at full readable scale. Sign off on colour, sizing, shape, copy, and panel layout. No production starts until you confirm.

3. Press

Approved files run on production digital presses for most jobs, with dedicated foil and specialty equipment for premium finishes. Production typically takes 48 hours after proof approval by 8am Melbourne time.

4. Lamination, cut, and quality-check

Synthetic orders pass through the laminator for the chosen finish (gloss or matte) before the cutter applies the die-cut path. Labels are wound onto rolls, counted, and quality-checked against the proof, misregistration, ink density, and cut accuracy are all spot-audited at this stage.

5. Pack and dispatch

Rolls are boxed with the wind protected against crush, sealed in protective packaging, and dispatched via tracked Australia Post or courier. Tracking link comes by email at dispatch.

Application, Care, and Expected Lifespan

A clean application is the difference between a label that lasts the rated life and one that lifts at the corners within weeks. Our standard recommendation:

• Clean the surface with isopropyl alcohol and let it dry fully, no oils, no dust, no condensation trapped between film and substrate.
• Peel back a corner of the backing, align the label against your registration mark or container seam, and apply gradual pressure from the centre outward to push air bubbles to the edges.
• For larger bottle wraps, use the wet-application method (a light mist of soapy water on the surface) to allow repositioning before the adhesive cures.
• Apply at room temperature, cast paper at 0 degrees Celsius or above and synthetic at 5 degrees Celsius or above, and let the bond settle before the product moves into cold storage or gets handled hard. The service temperatures below all assume the adhesive has bonded first.

Cast paper labels hold colour for years indoors where the stock stays dry, and carry a service range of minus 40 to 70 degrees Celsius once bonded. Synthetic runs minus 20 to 80 degrees Celsius, which covers chilled display, freezer storage, and a hot delivery van across the same product line. Stock is best used within 12 months of delivery, stored around 20 degrees Celsius and 50 percent humidity. The label and sticker size guide includes recommended dimensions by container type.

Why Print Custom Labels With Paperlust

Australian-printed with fast turnaround and locally-stocked substrates, so you avoid the freight delay and customs uncertainty of overseas label print services. Free pre-press file checks on every order, our team flags low-resolution artwork, missing bleed, RGB conversion issues, barcode legibility, and font outline problems before printing rather than after, which avoids the most common reprint scenarios.

Every order receives a digital proof showing the exact print output, cut path, and material before press, so colour, sizing, and panel layout are signed off before any production cost is committed. Volume pricing tiers favour brands ordering in retail-rollout quantities, for the tier-by-tier breakdown across the Australian market, see the label and sticker printing cost guide. The unit cost typically halves between the 100 and 500 quantity break, and halves again between 500 and 2,500.

Trusted by 800+ Australian Customers

Popular Products in this Range

• Circle Labels
• Rectangle Labels
• Square Labels
• Oval Labels
• Rounded Corner Labels
• Die-Cut Labels
• Clear Labels
• Foil Labels