Custom Postcards Cut to Your Shape

Die cut postcards are custom postcards whose outer edge follows a product outline, a brand logo silhouette, or any form you brief for the job. That precision-cut contour becomes part of the design, so the piece does not wait for the copy to make its case.

This is the decision the format settles: when a standard rectangle would blend in, a shaped edge gives postcard printing a first impression that arrives with the cut. The outline carries the campaign before the copy has to, and that changes how the piece is chosen from the start.

The material choice sets how the piece feels before the shape is noticed. 350 GSM Artboard gives a sturdy, dependable base for shaped pieces that need to hold their form. 360 GSM Premium adds a heavier presence in the hand for campaigns that justify a more substantial board.

Full-color printing on both faces keeps every surface working, so the back can carry a message, a return path, or a second visual moment while the front presents the cut shape. That makes the board and print choices part of the same decision rather than separate lines on a form.

Dimensions come from the standard set that fits the existing mail formats, but the cut edge changes their feel. The minimum order for this product is 50 postcards, which keeps shaped work accessible for a small loyalty drop or a targeted prospect list.

• Dimension options: A5 (148mm x 210mm), A6 (148mm x 105mm), DL (99mm x 210mm)
• Orientation options: portrait and landscape
• Custom diecut shapes are welcome; confirm intricate designs with the customer service team

Your file needs to include a dieline for the custom shape, set in 100% Magenta Spot Color and placed on the top layer. That layer tells the cutting path apart from the printed design, so the outline and the artwork stay aligned through production.

The team reviews all files before production and sends a proof for approval before any printing begins. Variable data capabilities can also be folded into the file setup: individual QR codes, personalized names, unique promotional codes, and addressed mail all print at scale without compromising the custom shape.

Once it enters the mail or is handed across a counter, the cut edge does the work a rectangle cannot. It gives mail postcards a physical difference that separates them from the surrounding mail, and that difference becomes stronger when the shape echoes the product or brand behind the campaign.

Because the board holds its contour after handling, the piece continues to earn attention in a stack of correspondence or on a desk. The result is a mailer that behaves less like a generic card and more like a small object with a reason to be kept.

Premium direct-mail campaigns use the contour as the opening hook, so the piece does not read as ordinary mail. Product launches can mirror the product outline in the card, tying the mailer to the item before the envelope or wrapper is opened.

Loyalty programs send custom thank you postcards that members are more likely to hold onto, and high-value prospect outreach leans on the extra attention a non-rectangular piece earns through postcard printing services. In each setting, the shape gives the campaign a reason to be noticed rather than sorted away.

A standard Postcards product keeps the rectangular outline fixed, so the shape cannot support the message the way a cut contour can. Flyers suit wider distribution and simpler formats, while this die cut product is chosen when the recipient should feel the piece was made for them.

For folded, page-based content, Brochures open into multiple panels and linear detail. The die cut postcard keeps the message inside a single shaped surface, which makes it a strong fit for one high-value idea that has to land in the hand rather than unfold across pages.