Postcard printing for direct mail and marketing

A custom postcard is the right call when the decision is between a message that gets held and a message that gets scrolled past. The format puts a full-color, durable card directly into someone's hands, so it does not compete with inbox noise. Postcard printing is a reliable, high-impact way to reach customers directly, and it suits campaigns where the piece has to stand on its own. Once the job calls for a single card that has to carry the message without an envelope or a screen, the choice is settled.

Choose between 350 GSM Artboard and 360 GSM Premium. That card stock carries promotional pieces for a product launch, real estate flyers for open-home campaigns, and branded mailers for customer retention. The material decision runs alongside size, orientation, and single- or double-sided printing, so you pick the stock at the same time as you set up the job. Full-color output sits on a surface that can stand handling, which is what gives the format its high-impact feel.

Three sizes cover the common direct-mail and marketing jobs. A6 at 105mm x 148mm works for compact promotional cards and save the date postcards. A5 at 148mm x 210mm suits event announcements and real estate flyers. DL at 99mm x 210mm is the slim format for mailers and invitations. Each size can run portrait or landscape, and as single- or double-sided work. The smallest quantity offered is 50 postcards, so a short-run campaign can start without committing to a large volume. The choice between sizes comes down to how much room the message needs and how the finished card will be held.

Supply the design as a PDF, SVG, or Adobe Illustrator file, with 3mm bleed and all images embedded. The file needs to be set up so the artwork runs past the trim edge, which is what the bleed allows. Before anything is printed, the file is checked and a proof is sent to you for sign-off. That step catches layout issues while the job is still in file form. Production then runs for 2 to 5 working days from artwork approval.

A postcard works as a complete object the moment it reaches the person it was printed for. There is nothing to open, unfold, or click, so the message sits exactly where the design put it. Full-color printing on durable card stock keeps the piece crisp after it has passed through the mail, and the card can be kept on a desk or counter as a reminder. That behavior is why the format suits promotions, announcements, and retention pieces that need to be acted on later.

The same card format moves through several teams without changing its basic behavior.

• Real estate agents use A5 postcards for open-home campaigns.
• Event teams use A6 postcards for wedding save-the-dates and invitation mailers.
• Marketing teams order the format for product launch pieces.
• Customer teams use branded mailers for custom thank you postcards and personalized birthday postcards.

A postcard is the format for a single durable card that carries the message on its own. When the job is a single-sheet promotion, Flyers is the sibling to compare. When the piece needs folds and panels to tell a larger story, Brochures is the folded option. When the shape itself has to do part of the work, Diecut Postcards is the shaped card, while this product keeps the standard A5, A6, and DL rectangles for direct mail and marketing. For anything that should be read as a card rather than a multi-page document, the rectangular format is the direct option.