Postcards Archives - Printshop by Paperlust

Rectangular postcard laid out as print-ready artwork with crop marks, registration marks, bleed guide and a colour bar, on a neutral surface.

How to Design a Postcard for Printing: Artwork Setup, Bleed and File Formats

Set up postcard print files right the first time. Bleed, safe zones, CMYK, resolution, font embedding and file formats for Australian printers explained.

Flat-lay comparing a thick rigid rectangular postcard beside a thinner folded flyer on a neutral surface, contrasting the two formats.

Postcard vs Flyer: Which Format Gets Better Results for Your Campaign?

Postcards deliver 3-5x higher response rates than flyers for direct mail. Compare costs, 360gsm card weight, AusPost eligibility, and use cases to pick the right format.

Row of rectangular marketing postcards each with a different abstract code block, illustrating per-recipient variable data personalisation.

Variable Data Postcard Printing Australia: Personalised Campaigns at Scale

Variable data postcards personalise every card with names, suburb data, offers, QR codes. Workflow, file prep, and when VDP pays. Printed on 360gsm in Australia.

Fan of rectangular restaurant marketing postcards with appetising food-led designs on a neutral surface, used to drive dining foot traffic.

Restaurant Postcard Marketing: How to Fill Tables with Direct Mail

Run a letterbox postcard campaign that brings local diners through your door. Sizes, offers, geo-targeting, AU compliance and print specs from Paperlust Print Shop.

Neat banded bundle of rectangular small-business marketing postcards on a neutral surface, ready for a direct mail campaign.

Direct Mail Postcards for Small Business Australia: A Campaign Starter Guide

Run your first AU postcard campaign from $500. Budget tiers, AusPost delivery costs, response rate benchmarks by industry, and 3 ready-to-use SMB templates.

Fanned stack of rectangular real-estate marketing postcards with property-led designs on a neutral surface, used for letterbox campaigns.

Real Estate Postcard Marketing Australia: Letterbox Campaigns That Work

How AU real estate agents run Just Listed, Just Sold, and appraisal postcard campaigns. Copy frameworks, AusPost compliance, and 360gsm print specs from Paperlust Print Shop.

Flat-lay of three rectangular marketing postcards in different sizes side by side, comparing A6, A5 and DL postcard formats for a campaign.

A6 vs A5 vs DL Postcards: Which Size Is Right for Your Campaign?

Compare A6, A5 and DL postcard sizes for your AU print campaign. Dimensions, AusPost letter rates, design canvas, and use-case picks. Printed on 360gsm premium card.