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Rectangular postcard laid out as print-ready artwork with crop marks, registration marks, bleed guide and a colour bar, on a neutral surface.

How to Design a Postcard for Printing: Artwork Setup, Bleed and File Formats

  • May 29
  • Alex Boston
  • Postcards

Set up postcard print files right the first time. Bleed, safe zones, CMYK, resolution, font embedding and file formats for Australian printers explained.

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Flat-lay comparing a thick rigid rectangular postcard beside a thinner folded flyer on a neutral surface, contrasting the two formats.

Postcard vs Flyer: Which Format Gets Better Results for Your Campaign?

  • May 28
  • Alex Boston
  • Postcards

Postcards deliver 3-5x higher response rates than flyers for direct mail. Compare costs, 360gsm card weight, AusPost eligibility, and use cases to pick the right format.

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Row of rectangular marketing postcards each with a different abstract code block, illustrating per-recipient variable data personalisation.

Variable Data Postcard Printing Australia: Personalised Campaigns at Scale

  • May 27
  • Alex Boston
  • Postcards

Variable data postcards personalise every card with names, suburb data, offers, QR codes. Workflow, file prep, and when VDP pays. Printed on 360gsm in Australia.

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Fan of rectangular restaurant marketing postcards with appetising food-led designs on a neutral surface, used to drive dining foot traffic.

Restaurant Postcard Marketing: How to Fill Tables with Direct Mail

  • May 26
  • Alex Boston
  • Postcards

Run a letterbox postcard campaign that brings local diners through your door. Sizes, offers, geo-targeting, AU compliance and print specs from Paperlust Print Shop.

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Neat banded bundle of rectangular small-business marketing postcards on a neutral surface, ready for a direct mail campaign.

Direct Mail Postcards for Small Business Australia: A Campaign Starter Guide

  • May 25
  • Alex Boston
  • Postcards

Run your first AU postcard campaign from $500. Budget tiers, AusPost delivery costs, response rate benchmarks by industry, and 3 ready-to-use SMB templates.

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Fanned stack of rectangular real-estate marketing postcards with property-led designs on a neutral surface, used for letterbox campaigns.

Real Estate Postcard Marketing Australia: Letterbox Campaigns That Work

  • May 24
  • Alex Boston
  • Postcards

How AU real estate agents run Just Listed, Just Sold, and appraisal postcard campaigns. Copy frameworks, AusPost compliance, and 360gsm print specs from Paperlust Print Shop.

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Flat-lay of three rectangular marketing postcards in different sizes side by side, comparing A6, A5 and DL postcard formats for a campaign.

A6 vs A5 vs DL Postcards: Which Size Is Right for Your Campaign?

  • May 23
  • Alex Boston
  • Postcards

Compare A6, A5 and DL postcard sizes for your AU print campaign. Dimensions, AusPost letter rates, design canvas, and use-case picks. Printed on 360gsm premium card.

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Premium fan of four different professionally printed rectangular marketing postcards on a light surface, illustrating the range of Australian postcard printing.

Postcard Printing Australia: Sizes, Paper, Pricing and How to Order

  • May 22
  • Alex Boston
  • Postcards

Print custom postcards in Australia from $0.15 inc. GST. A6, A5, and DL sizes on 360gsm premium card. Fast turnaround, ships AU-wide from Melbourne.

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