Postcards

Postcards put your message in front of customers without competing for inbox space. As a physical, handled piece, a well-designed postcard is read at the moment it is touched - there is no barrier to access, and the design makes its impression before the recipient decides whether to keep reading. The format suits a wide range of applications: direct-mail campaigns, real estate open-home flyers, product launch announcements, in-store promotions, customer thank-you cards, and save-the-dates.

Paperlust Print Shop prints full-color postcards on durable card stock in three standard sizes: A6, A5, and DL. Single-sided printing works for campaigns where only one face carries the message. Double-sided printing lets you run a visual on the front and copy or call-to-action on the reverse - maximising usable space and campaign impact without increasing the physical size of the piece.

Pricing starts from $0.15 AUD per card (inc GST), with per-unit cost reducing as quantity increases. A design proof is sent for your approval before any printing begins, ensuring setup is correct before the job runs.

• Full-color printing on durable card stock
• Three sizes: A6 (105x148mm), A5 (148x210mm), DL (99x210mm)
• Single-sided and double-sided options available
• Pricing from $0.15 AUD per card (inc GST)
• Design proof sent before production begins

The postcard format earns its place in a marketing mix because it is tangible, fast to produce, and cost-effective at scale. Unlike enveloped direct mail, a postcard is read the moment it is handled - there is no barrier to access, and the design makes the first impression immediately.

Direct mail and prospect campaigns: Real estate agents use postcards for open-home and auction announcements. Retailers use them for seasonal promotions and sale alerts. Service businesses use them for new-customer acquisition in a local area. A well-targeted mailing can outperform digital channels for local reach and brand recognition.

In-store and event promotions: A6 and DL-format postcards double as countertop promotional cards at retail checkouts and event registrations. Brands use them for special-offer hand-outs, QR code landing-page cards, and product information inserts packed with e-commerce orders.

Save-the-dates and invitations: The A6 postcard format suits save-the-date cards for weddings, parties, and corporate events - mailed unboxed or slipped into envelopes. DL-format is commonly used for slim event invitations and coupon mailers that fit standard envelopes.

Business announcements: Openings, relocations, menu launches, and product releases all suit a simple postcard to a targeted local or customer list. The format delivers the message with minimal copy and immediate visual impact.

Three standard sizes are available, covering the most common direct-mail and promotional formats:

• A6 - 105 x 148mm: The compact postcard. Suited to save-the-dates, small promotional cards, and order inserts. Cost-effective for large runs.
• A5 - 148 x 210mm: The standard mid-size format. Suitable for real estate flyers, event announcements, and promotional mailers that need more visual space.
• DL - 99 x 210mm: The slim envelope-friendly format. Suits coupon mailers, event invitations, and pieces designed to fit a standard DL envelope.

Both single-sided and double-sided printing are available. Print is full-color digital across the full face of the card.

Artwork specifications: Supply files as PDF (preferred), SVG, or Adobe Illustrator (.ai or .eps). Include 3mm bleed on all sides with crop marks. All fonts must be outlined or vectorized and all images embedded. Set artwork in CMYK color mode. The team reviews all files on receipt and a proof is emailed before production begins.

For variable data requirements - personalised names, unique QR codes, or address printing for direct mail - contact the team before placing your order to confirm setup requirements.

Once artwork is submitted, the team reviews the file and sends a design proof via email. Production does not begin until you approve the proof. This step catches any setup issues - bleeds, font outlines, color mode - before the job runs.

Standard production for postcards is 2-5 working days from artwork approval. If you have a hard deadline for a mailing date, launch, or event, note it when ordering so the team can confirm whether the timeline is achievable. Peak periods may affect lead times.

Australian domestic orders are dispatched via express freight, with delivery typically 1-2 business days after dispatch to major metro areas. International orders ship via DHL express at a flat AUD $35 rate, with typical delivery of 2-4 working days after dispatch to most international destinations.

Order quantities are flexible - postcards can be ordered in small runs for targeted campaigns or in larger quantities for broad distribution. Higher quantities reduce the per-card cost, making large-format direct mail campaigns cost-effective at scale.

Postcards are one part of a broader marketing print range. For premium direct-mail pieces cut to a custom shape, die cut postcards let you go beyond the standard rectangle - suited to branded shapes and signature campaign pieces. For multi-panel content where space is needed for maps, schedules, or extensive copy, brochures and flyers are the flat-print alternatives.

For point-of-sale applications where the piece needs to stand on a counter, counter cards with a built-in paper stand are the right format. For rigid display boards and real estate signage, screenboard signs provide a thick, structured surface. For premium business collateral to accompany a mailing, foil business cards are available in several foil finishes. For event activations where postcards are handed out behind a branded photo line, a stretch fabric media wall delivers the seamless fabric backdrop.