Flyers

The right flyer size depends on your content, distribution method, and display environment:

• DL (99 x 210mm): The most popular flyer size in Australia — compact enough to hand out easily, long enough to carry a menu or offer clearly. Fits DL envelopes for direct mail.
• A6 (148 x 105mm): A postcard-format flyer — small enough to pack in bulk for counter display, trade show handouts, and point-of-sale promotions.
• A5 (148 x 210mm): The workhorse of event and retail promotion — large enough to include images and detail without being awkward to carry.
• A4 (210 x 297mm): Standard page size, ideal when your content needs space — detailed menus, program listings, or multi-message promotional campaigns.
• A3 (297 x 420mm): Large-format flyer suited to window display, event boards, and high-traffic venue display where A4 or A5 would be lost in the environment.

Stock choice affects both the feel of your flyer and the quality of the print result:

• 115gsm Gloss: The entry-level option for high-volume runs. Cost-effective for letterbox campaigns, event handouts, and mass-distribution promotions where quantity is the priority.
• 150gsm Gloss: The most popular choice — a balance of quality, durability, and cost. Gloss enhances colour saturation and is ideal for image-led designs.
• 170gsm Gloss: A premium feel for menus, hospitality collateral, and professional service promotions where the flyer quality reflects your brand.
• 170gsm Matte: Same weight as the heavy gloss but with a non-reflective finish — suited to text-heavy copy and environments with overhead lighting where glare affects readability.
• 250gsm Gloss: Card-weight stock that functions as both a promotional piece and a durable takeaway. Used by premium hospitality venues, boutique retailers, and professional service firms.

Events are one of the highest-return applications for flyer printing. A5 or A4 flyers distributed at nearby venues, cafes, and retail touchpoints in the days before an event are a proven driver of walk-in attendance. DL flyers work well as door drops in surrounding residential areas.

For ongoing event series — weekly markets, monthly gig nights, fitness class schedules — a consistent flyer template that updates quickly keeps production costs low while maintaining brand presence across each event in the series.

Restaurants and cafes use DL and A5 flyers as takeaway menus, daily specials inserts, and promotional offers at the counter, on tables, and on the footpath. For hospitality businesses, 170gsm gloss stock adds the premium feel appropriate for the venue — a limp flyer undermines the quality of the food and the brand.

QR codes on flyers bridge physical distribution to digital conversion — linking to online ordering platforms, booking systems, or digital menus.

Retailers use flyers for sale events, product launches, and loyalty programme promotions. An A5 or A4 flyer handed to customers at point of purchase, placed on the footpath, or included in shopping bags drives return visits. For businesses with multiple locations, flyers enable location-specific promotions at a per-unit cost that makes localised campaigns viable.

Letterbox drops remain one of the most effective local advertising tactics for service businesses — tradies, real estate agents, healthcare providers, fitness studios, and food delivery services all depend on them for local awareness and lead generation. DL and A5 are the standard formats for letterbox distribution.

Gloss stocks suit colour-led creative. Matte stocks work better for copy-forward messages where legibility in variable lighting is the priority.

Single-sided flyers maximise impact for a single strong message — a bold hero image, a headline offer, a QR code, and a call to action. Double-sided printing doubles your content space without doubling the format cost.

Common approach: front side for eye-catching visuals and headline, reverse side for details, terms, a map, or a full menu. For DL flyers, double-sided printing allows a menu on one face and contact details or a promotional offer on the reverse. Specify single or double-sided when placing your order.

Flyer artwork should be supplied at the correct finished dimensions with 3mm bleed on all sides and crop marks included. For double-sided prints, supply front and back as separate clearly labelled files or as a single document with both sides. Accepted formats: PDF (preferred), SVG, or Adobe Illustrator. Outline all fonts and embed all images. Minimum resolution: 300dpi at final print size for photographic output.

Not design-ready? Our team can adjust your artwork file, fix common issues, or produce a design from your logo and brief. Ask about our artwork service at checkout.

Standard production for flyers is 2-5 working days after design proof approval. A design proof is included with every order and sent via email before we proceed to print.

Once dispatched: metro Melbourne, Sydney, Brisbane, and Adelaide typically 1-2 business days. Perth and regional areas 2-4 business days. All orders ship with tracking. Flat-rate shipping: $10 AUD Australia-wide. International: $35 AUD, 2-4 working days via DHL.

Every flyer order is backed by our 100% print guarantee. If your order arrives with a print defect, we reprint it at no cost. We review every artwork file before production and flag resolution or bleed issues before they reach the print floor. Learn more about our Perfect Print Promise.

Flyers work best alongside matching collateral. Support your campaign with brochures for detailed service information, posters for in-venue or window display, and die-cut labels for branded packaging. Browse the full Paperlust Print Shop range to build a cohesive print solution. For event-day promotional setups where flyer hand-outs happen behind a branded backdrop, a stretch fabric media wall provides the seamless fabric photo line.